COP26 – the 26th U Climate Change Conference of the Parties (COP26) is being hosted by the UK in Glasgow on 1 – 12 November 2021. There is likely to be huge international media, political and client interest in this event, and the UK Govt will be using it as a platform to demonstrate (after Brexit) continued international relevance and leadership –and to showcase the best of the UK to the world.
This unique global event combines elements of an international summit, a business conference such as Davos, and a Party Conference. It is a powerful positioning opportunity for brands and sectors as much of the media attention and political agenda of the year (outside of COVID) will be focused.
The COP26 will be focusing upon 5 themes, which are, adaptation and resilience; natural base solutions; energy and renewables; clean transport; green finance and clean investment.
On 3rd February 2020, Boris Johnson stood under the murals of Greenwich Maritime Museum to outline his vision of a Global Britain outside the European Union. Almost exactly one year on, the UK has left the EU and the Prime Minister is trying to make his promise a reality. The Government’s agenda is driven by an attempt to look further afield than our closest neighbours in Europe to influence global policy.
One of my favourite British bands, James once declared “If I hadn’t seen such riches, I could live with being poor”. Mankind faces a similar problem today; we have become accustomed to the lifestyle that the burning of fossil fuels has allowed us, and we can’t go back.
Christian Happi, a professor of molecular biology and genomics, and one of Africa’s leading scientists recently sat for a Lunch with the FT, one particular comment of his has stayed with me: “It’s only when we all have purpose that we can actually change the narrative”. Today, brands and businesses are re-framing their purpose through an Environmental Social Governance (ESG) lens, with consumers increasingly driven by a narrative of sustainability.