Lansons Conversations

Clare Parsons announced as Global Chair of PROI Worldwide

PROI Worldwide, the world’s largest partnership of integrated independent communications agencies, has appointed Clare Parsons as its Global Chair of its International Board of Directors with immediate effect. This is the first time PROI Worldwide, formed in 1970, has appointed a woman to the role. The announcement was made at PROI’s Annual Meeting in Lisbon, Portugal on May 5, 2018 and Clare will serve in the post for two years. Clare will be taking the role over from Hong Kong based PROI Global Chair Richard Tsang, Chairman of SPRG Asia, one of the largest integrated communications firms with offices throughout Asia.

Clare Parsons comments: 

“I’ve never defined myself as a woman in business, but it is a huge honour to be the first female Global Chair of a company I’ve worked closely with over the last 12 years.

Across the world, clients are recognising the strengths of independent public relations and communications agencies and that’s why so many PROI Worldwide partner agencies are growing rapidly at present.

Collaboration and cooperation are key themes that, as Chair, I will continue to actively promote to develop closer working relationships with all PROI Worldwide partners around the world , by tapping into local market experts who, understand the nuances and the opportunities in all key markets across the world. An increase in sharing best practice and insights will maximise opportunities and synergies across our international partnership.

By continuing dialogue and exchanging ideas, we continue to learn and grow together, becoming more effective strategic partners and better consultants for our clients.”

<img src= "Claire-Parsons-PROI-summit-AMaggy.jpg" alt="Clare Parsons PROI Chair">

Clare co-founded Lansons in 1989.  During the three decades of running Lansons, Clare has led Lansons’ international business and been actively involved both in the PR industry as a whole and with the not-for-profit sector. Clare has sat on a wide range of industry and not for profit committees including the UK’s Chartered Institute of Public Relations (CIPR). Moreover, Clare is a trustee of HighTide, the British Theatre Company and charity that has an unparalleled eleven-year history of successfully launching the careers of emerging British playwrights. She is also a member of the 30% Club championing diversity inclusion and has recently joined the advisory group of Trustee Recruitment Pathways.  Clare was recognised with the Stephen Tallent medal, an award by the CIPR for her contribution to the industry through which she was also made a fellow, and she is one of Real Business Magazine’s Top 100 Women UK Entrepreneurs.