Lansons Conversations

The homecoming: A storyteller’s tale…

10 July 2018 BY Claire Southeard
The trend towards ‘storytelling’ in business communications should be an absolute gift to classic PR and comms agencies.  After all, it is our heartland.  For years, we’ve created content fit for the pages of the national newspapers and...
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7 Content Marketing Tips for The Future of B2B

23 April 2018 BY Michael White
Content marketing describes creating content and sharing online materials that does not explicitly promote a brand but stimulates interest in its products and services. The Content Marketing Association’s (CMA) ‘The Future of B2B’ event brought...
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