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EXPERTISEChange & Employee Engagement
Creating compelling messages for Xuber
Xuber were re-launching into the competitive insurance technology sector and wanted the C-suite to take notice. They had undertaken a branding exercise but the outputs of this were advertising led and didn’t convey the thought leadership position they wanted. Lansons was brought in to design and run a messaging workshop with the senior management and marketing team, to develop real points of difference for the re-launch and tease out interesting points of view and expertise against their competitive set. After developing and agreeing these messages they were then used as a basis for all our external communications including the training and briefing of spokespeople and all our public relations and content work. The message framework was also used in internal and client communications due to their compelling and succinct nature.