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Positioning Invesco as thought leaders in Sovereign Asset Management
Using market research to become industry thought leaders
Invesco’s Global Sovereign Asset Management Study (IGSAMS) is conducted on an annual basis to provide the business with a deeper understanding of the factors shaping the investment preferences of an important client segment. Now in its fifth year, and helped by consistently strong media coverage, the study is established within the industry as a uniquely insightful piece of research on sovereign investor trends, positioning Invesco as thought leaders in this space.
Global media campaign to maximise impact
We devise a carefully targeted media strategy that is cascaded through all of Invesco’s global markets. We write a core press release to cover the most universally resonating findings, conduct a message & media rehearsal session to develop the narrative, and secure embargoed briefings with top tier journalists to ensure strong coverage on launch.
Lead generating coverage
Through effective media promotion, IGSAMS has become one of the most visible and referenced industry reports in its area, and the business has had direct leads generated as a result of the coverage achieved. Over the years, we have secured high profile coverage in publications such as the Financial Times and Economist and broadcast interviews with CNBC, BBC World News and the Today Programme. The latest launch generated a range of quality, on-message coverage in target publications across the globe, building on previous years’ results in terms of spread and visibility. Coverage generated from the UK included The Financial Times, The New York Times, Reuters, Bloomberg, The Mail Online and The Independent, Pensions & Investments, Investments & Pensions Europe, Institutional Investor and Central Banking Journal.