The Royal Mint
Driving awareness with a ‘golden’ media engagement programme for The Royal Mint
The Royal Mint has been a client of Lansons for five years. Our brief has spanned strategic media engagement, political advisory and scenario planning, social media strategy and implementation, content production (including video and copywriting), event support, and spokespeople media training.
A key objective of the media engagement programme in 2019 was to reposition the business as ‘more than coins’, by raising the profile of The Royal Mint’s precious metals business division, and position it as a leading provider of gold, silver and platinum investment products in the UK.
Last year saw the launch of two of The Royal Mint precious metals division’s flagship products: Raris, the solid gold payment card which resulted in 124 pieces of media coverage including broadcast hits on Good Morning Britain, BBC Breakfast and Ian King Live, and drove 80+ direct enquires for the card; and The Royal Mint’s first listed financial product, a gold-backed Exchange Traded Commodity, which generated over 75 pieces of coverage across pan-European, national and trade investment and asset management media.
We have successfully evolved perceptions of the Royal Mint and demonstrated the breadth of its offering, with an 84% increase on 2018 in media articles referencing The Royal Mint’s precious metals investment business and products.
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Holocaust Memorial Day, presented by Lansons Diversity Group
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