The Diversity Project

An ongoing partnership to help amplify a range of initiatives supporting a more diverse and inclusive asset management industry.

Lansons has an ongoing partnership with the Diversity Project, where we work with the senior team to help amplify their initiatives and promote a more diverse and inclusive asset management industry.

A recent example of our joined-up effort includes raising awareness of the #IAM campaign.


The coronavirus pandemic shone a stark light on social inequalities, which has been amplified by ‘Black Lives Matter’. We worked with the Diversity Project and its ethnicity workstream #TalkAboutBlack to help activate their #IAM campaign, an initiative that was launched on the back of events in the US to raise awareness of racism. The campaign sought to mobilise black people and non-black allies to post a picture of themselves on social media answering the question “what are you?” using the hashtag #IAM and encouraging others to share. Other elements of the campaign included an open and thought-provoking virtual panel discussion, led by senior professionals from #TalkAboutBlack, attended by almost 2,000 people from around the world.

We worked closely with the Diversity Project and #TalkAboutBlack to amplify the movement in the media. The campaign attracted a wave of support from across the investment and savings industry, generated significant media attention, saw over 80,000 views across LinkedIn and Twitter – and it’s a conversation we’re looking to keep alive in the media today, and in the months to come.


New Business

Ready to talk about reputation management? Put us to the test and get in touch today.