Positioning the UK as a global tech leader while building and owning a unique position for Tech Nation via an integrated communications strategy
As the official comms partner to Tech Nation, we work with them to promote the UK as the best place to start and scale a technology business, and to position Tech Nation as the leading authority and network for technology entrepreneurs. To meet this objective, we developed a new positioning narrative and messaging framework to support an extensive communications plan, designed to leverage Tech Nation’s thought leadership, data and its growth and accelerator programmes.
As well as working closely with the Tech Nation team to deliver the communications strategy, we also facilitate collaboration with a number of additional stakeholders, including the UK Government, numerous UK tech companies, industry influencers, and other industry bodies.
An annual highlight of the programme is the Tech Nation Report launch, a comprehensive overview of the UK tech sector backed by world-class data analysis, insights and case studies. The successful launch event, Government engagement, marketing and media relations drive in 2019 saw Tech Nation receive a 20% uplift in web traffic on the previous year.
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