Barclaycard Contactless

Positioning Barclaycard as an innovative leader in contactless technology through an innovative campaign that won widespread coverage in national media

Lansons Case Study, Barclaycard Contactless_Fintech Campaign

Our story of the world’s first ‘payment saddle’ for Barclaycard resonated with the British public and generated widespread coverage across national, regional and broadcast media, as well as interaction with the multimedia content we produced for social channels with our innovative campaign.


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