Lansons Conversations

Talking Brexit to Power: What does the WhitePaper mean for Public Affairs?

  • The Government Brexit WhitePaper is the first clear indication from Ministers on the vision for the future of the UK-EU relationship since the Prime Minister’s overarching strategy speech at Mansion House. Businesses have long demanded clarity and can now start to plan for the future regulatory and legislative landscape in their respective sectors.

  • Lansons has created a table analysing the UK and EU positions on various aspects of the White Paper, so that businesses can assess where there might be give and take during the negotiation process with the EU.

  • With the aim of regulatory alignment on goods and agri-food, but divergence for the services and digital sectors, now more than ever companies need to position themselves in order to capitalise on these potential new trade paths. An assessment of whether there are clear opportunities for divergence, or if these decisions amount to a threat to existing supply chains, need to be made.

  • Lansons has a specialised Brexit planning workshop that can assess the impact on your sector and make strategic and communications recommendations to support your business to prepare for the post-Brexit world.

  • For the services sector, which makes up 80% of the UK economy, the challenges to business models need to be synthesised and communicated both internally to staff and externally to shareholders, whilst the largest cut-through with media and Government officials could lie in focussing on the opportunities this offers to their business, and pinpointing policy suggestions on existing barriers which can now be changed.

  • Lansons can help to assess whether the corporate position of business aligns with the internal and external messaging to ensure you are in the best possible position to make the most from Brexit.

  • Public affairs and communication professionals can help advise clients on how to get the most out of these opportunities, as well as help protect reputations and business models from excessive harm as EU-UK negotiations continue over the next few years.

  • In conjunction with our colleagues in Brussels, Lansons has devised a programme for support and engagement as the various pieces of legislation are enacted in London and Brussels.

  • The current parliamentary arithmetic and dividing lines – within Conservatives and Labour party respectively – add another dimension and demand for a clear engagement and communications strategy, outside expertise can ensure the right tone and help steer clients through ‘Brexit maze’ which currently exists.

  • Brexit will, and is, affecting every business and every sector of the economy. This is a great time to pro-actively engage with MPs, peers, civil servants, as well as increase public profiles in the media by having innovative viewpoints and solutions.

  • At Lansons, we have extensive experience across all of these issues and are actively helping business to see through the fog of Brexit, helping them enhance their own reputation, and reach out to policymakers.


Brexit Whitepaper