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  1. BBC 50:50 Project

BBC 50:50 Project

For Lansons, our early involvement in the BBC’s 50:50 Project represents a further extension of our commitment to vital issues surrounding equality, diversity and inclusion.

BBC 5050 Project logo 960px

The BBC 50:50 Project began with one news programme making a commitment to increasing the number of women it featured as contributors. It quickly gained momentum as a grassroots movement across the BBC, and more than 500 BBC programme teams, including News night and Question Time, are now signed up to monitor and take steps towards 50:50 representation of women and men contributors.

As a founding partner Lansons has used the project as a means of reflection, to celebrate what we’ve achieved and understand more about what we can do to attain equal gender representation in all the content we produce.

As part of our commitment to 50:50, we tracked both our events and content for gender balance. Lansons events were those organised and hosted by us, where we had full control over all arrangements, and in particular the gender balance of speaker panels. Content included where we had full control of editorial material produced by Lansons spokespeople, in particular newsletters, blogs and webinars.

For events we have a share of 55% women to 45% men hosting and participating. For content we have a share of 73% male to 27% female participating [data from 1 April 2019 to 31 March 2020].

The BBC’s 50:50 Project is an initiative Lansons passionately believes in. Throughout our 30-year history Lansons has been a champion of gender equality. As part of this, we are proud to say we don’t have a gender pay gap, and the percentage of men and women receiving a bonus is broadly equal. We care, fiercely, about our ability to connect with and contribute to the world around us, and to help our clients do the same.

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BBC 50:50 Project

Impact Report, 2020

View 2020 Report
Watch the film by students from the University of Westminster in collaboration with BBC 50:50 team and featuring Lansons’ Director and BBC 50:50 lead Jon Cronin (03:42).


“For 30 years, gender equality has been a cause that we have promoted and pushed very prominently, and we feel that’s something we want to continue doing into other issues around diversity and equality.

We’ve had a terrific response [internally]; people take it seriously because there are figures you can look at that tell you what’s actually happening. So we’re learning about ourselves. Ultimately we want everything to be as it should be 50-50."


Find out more about the BBC 50:50 Project and how your organisation too can join at bbc.com/5050 or contact the team at 5050Project@bbc.co.uk