Tony is Chief Executive and retains an active consultancy role across a range of Lansons clients, leading the consultancy’s corporate practice. His work is largely been split between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain, including crisis management. His recent clients have included The Co-operative Bank, Stobart Group, Metro Bank and the Isle of Man Government.
Tony plays an active role in developing the UK reputation management and PR industry. In 2015 he chaired the PRCA’s PR Council, the think tank for the UK PR industry, where he ran the “economics of reputation” campaign, which highlighted the impact of reputation on the bottom line. He is one of the 500 most influential PR people in the UK and one of the 300 most influential PR people in the world, according to PR Week. He received a ‘lifetime achievement’ award for outstanding contribution to the UK PR industry from the PRCA in 2004 and is a Fellow of the Chartered Institute of Public Relations.
Tony has an active non-executive career outside Lansons. In February 2016 he became Non Executive Chairman of Great British Racing, horse racing’s official marketing and promotional body, working with all of the sport’s stakeholders. He has been Non Executive Chairman of unbiased.co.uk, the UK’s leading site for finding financial and legal advisers, since 2011.
Prior to co-founding Lansons he worked in financial communications with Dewe Rogerson in the 1980s, primarily on privatisations, having begun his career as a social, political and financial market researcher with MORI. He graduated with First Class Honours in History from the University of Birmingham in 1982.