Michael White

Michael is a Digital Account Director at Lansons, a corporate communications professional who has experience of delivering digital strategies for compliance based industries; balancing risk with innovation. His client experience includes working with organisations such as Abbott, DuPont, 3M, Mabey Bridge, Australia Tourism Northern Territory and Shawbrook Bank.

He has been recognised three years in a row as one of the UK’s leading PR bloggers, is an active member of the Chartered Institute of Public Relations (CIPR), and an Associate Editor of PR Student magazine, Behind the Spin. His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be frequently involved in debates and talks about online matters.

Before Lansons, Michael worked for corporate and public affairs consultancy, Keene Communications, devising digital strategies for consumer and business facing communication programmes. Prior to this he worked for Microsoft managing international AdNetwork campaigns for the Microsoft Media Network across EMEA, APAC, US and Latin America.