Who We Are

We are a strategic reputation management consultancy, acting as trusted advisers to organisations across the world.

A partnership, with offices in London and New York, we blend expertise across customer, financial, policy, employee and media engagement to help build and protect reputations from the inside out, in ways that are authentic and purposeful.

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Shaping Reputations

Helping shape better reputations since 1989

“Reputation can only be based on reality and behaviour: what organisations do, how they behave and how they communicate.”
Tony Langham, Co-Founder & CEO

Our belief that reputation is not just what you say but how you do what you do, has been at the heart of our advice for three decades. We believe in the power of reputation to bring about positive change, because organisations with good reputations perform better; attracting the best talent, higher investment, deeper loyalty and louder support.

Our expertise in complex operating environments means we can help clients find solutions whatever the challenge. It also means we bring a rigour to our thinking, to our ideas and delivery.

We work in genuine partnership with clients, bringing together teams that combine the right experience and skills to ensure organisations can build and protect their reputations in a rapidly changing world.

A 360 Approach

Taking a 360 view to engage with authenticity and purpose

Reputation cannot be built in channels, ‘by audience’ or in siloed teams. It is holistic and must be managed from the inside out, taking in multiple perspectives to inform decisions and only then, how we communicate.

That’s why we ground our advice in insights that capture the mood of society, from every angle.  Our integrated strategies and creative ideas are built to work across multiple channels, helping organisations tell their stories, engage with and influence their key audiences in true and tangible ways.

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Senior Counsel

Senior counsel and expertise when it matters

Organisations approach us at moments of change and uncertainty, when the stakes are high. Working with boards and leadership teams, our people are experts at navigating high profile crises, in managing significant organisational change, advising on financial situations and minimising risk.

We also help senior leaders maximise the positive opportunities to set their organisations apart, from defining their purpose to articulating their strategy or relaunching their brand. Our focus is on providing skilful, thoughtful, trusted advice, when it matters most.

Creativity

Creativity that drives behavioural change

Our creative thinking is grounded in strategic insight and always with an understanding of how our activity contributes to the holistic reputation of an organisation.

But to be effective, we must differentiate. That demands the vision, ideas and confidence to tell stories through content which earns attention, connects people and ultimately impacts behaviour.

And it works. We have won nearly 100 awards for our client work and CSR initiatives. Whether our aim is to disrupt, gain ground, retain a position or take the lead, we develop authentic yet original ways of engaging the people that matter, in ways we can learn from.

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Our Partnerships

A belief in partnership

Our ethos is about building relationships that last and deliver value. With more than a third of our consultants owning 100 per cent of our business, we have a direct stake in the success of the organisations we work with. We strive to develop genuine, long-term relationships with our clients, and work as an extension of their team.

We have also cultivated a network of like-minded, trusted partners around the world. As part of PROI – the leading global network of independent communications agencies – and Global Communications Partners network, we can execute programmes in 29 countries seamlessly. And we have created our own partners through investment in and support for two specialist, sister agencies;

  • Opinium Research – a leading market research and insights consultancy
  • Hope & Glory – a creative and experiential consumer brand agency

Our collaboration with others in our Group and our wider network, ensures our clients get access to the best teams with the right experience to meet their reputational needs.

Diversity & Community

A history of diversity, inclusion and community involvement

We aim to be the kind of partner our clients are proud to work with and where our people can be happy and thrive. We have a proud history of combatting inequality and supporting fantastic causes, particularly as a champion of gender equality, with no gender pay gap (view our report) and being a great place to work, recognised in the 50 ‘Best Places to Work’ (Great Places to Work Institute) for 16 years running.

We’re also working hard in light of recent events to listen, learn and improve our ability to actively combat inequality in all areas of society where it exists. Find out more about our history and approach to diversity, equality and inclusion.

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Our Specialisms

We work for many different organisations across a wide variety of sectors but there are some business areas where our expertise and experience puts us at the forefront of the industry.

From asset management to banking and healthcare, our specialisms include:

FinancialGovernmentHealthcareInfrastructureFMCGTechnology

Award-Winning