It was a landmark year for Lansons, which transitioned from financial communications stalwart to one of the industry’s agencies to watch, as co-founders Tony Langham and Clare Parsons stepped up their transformation and succession planning in the first major senior shake-up at Lansons since its formation in 1989.

The duo recruited Gordon Tempest-Hay, former CEO of Blue Rubicon and Teneo, as CEO, as Langham moved from chief executive to chair and Parsons from executive chair to non-executive director. The co-founders of the 100% employee-owned business also reduced their combined stake in the business from 68% to 24%, with all other partners (33 in total) offered an increased holding. Lansons remains one of the industry’s leading advisers on complex reputational issues where a wide mix of capabilities and societal awareness is required.

In its financial services heartland, it is appointed to handle everything from IPOs, change management work and ESG crises, to brand launches and straightforward money-related PR. In 2021 the agency expanded beyond positioning and purpose to bring financial brands to life with visual and creative work.

Maja Pawinska Sims

PRovoke