Lansons Conversations

It’s hip to be square!

30 October 2017 BY Steven Arnoldi
Social media has created a new form of video and we can’t ignore it anymore. When TV was first invented, we watched everything in a square format (pretty much, or 4:3 ratio to be exact) until high definition came about and we moved to the...
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The threat of fake news

27 October 2017 BY Sophie Church
The phenomenon that is ‘fake news’ has swept across the news agenda, muscled its way into speeches and been referenced by Donald Trump more times than I can count over the last 12 months or so. The Independent now has a dedicated section on...
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Building a measurement culture

25 October 2017 BY Kapil Arya
There is no doubt that communications measurement has been one of the most keenly discussed themes in the communications industry. The evolution of the industry has highlighted the need for an effective and rigorous way to measure its value....
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Lansons’ Newsletter: Autumn 2017

18 October 2017 BY Lansons
Click to read Lansons' newsletter - Autumn 2017 The latest edition of our newsletter is now available to view. Included in this issue: Post party conferences: who is the better party for Government? Artificial Intelligence will change...
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