We re-positioned Lansons as “managers of reputation”, as well as corporate communicators and public relations specialists, a few years ago – and in recent years since, reputation has been on the agenda at the top table for every major business decision.
Everyone in business is challenged by the pandemic. As we advise our clients on these matters, we believe it is right that we also outline our position as an organisation; from our purpose, to how we are continuing to be a great place to work and make a positive contribution to society.
I haven’t met a business leader who needs convincing of the need for Purpose lately. Have you? Covid-19 has undoubtedly accelerated demand for organisations to live their purpose through action which is helping the world, and many have stepped up to the plate.