Lansons’ consultants are multi-disciplinary and fluent in digital. However, from time to time we do like to call on even deeper knowledge and experience.
Our digital team specialises in delivering creative online programmes for some of the world’s best-known organisations. This includes work across compliance-based industries such as financial services and health; balancing risk with innovation, to ensure compliant processes according to industry standards and regulation.
We work with you to help your organisation achieve its business objectives either through integrated public relations and management consultancy programmes, or through pure-digital programmes. We’re fully integrated across all expertise areas across the business and have a track-record of delivering measurable results.
- ONLINE REPUTATION MANAGEMENT
- DISTRIBUTION STRATEGY AND IMPLEMENTATION
- CONTENT PRODUCTION
- SOCIAL MEDIA CONSULTANCY
- INTEGRATED CAMPAIGN SUPPORT
- AUDITS AND MONITORING
Our digital services fall into six key areas:
Online Reputation Management
The internet has a memory, cataloguing the past and revealing information some would rather stay hidden. Using online monitoring, providing compliance consultancy, social media and SEO support we are able to identify the online landscape impacting your reputation and provide issues/crisis support.
Distribution strategy and implementation
We provide recommendations for re-purposing and re-editing existing content, or developing fresh content, and how this can sit across paid, earned, shared, and owned communication channels for maximum brand reach.
Using our own in house studio and design team, we are able to provide the production of video, audio, and imagery to best tell an organisation’s story online. These creative activities are underpinned by strategic advice to generate the best online engagement.
Social media Consultancy
We provide strategic and tactical social media support for all organisations, specialising in compliance based industries across financial services and healthcare. We make sure that your online story delivers business results, supported with content production and distribution advice.
Integrated campaign support
With 90% of all journalists working online as well as print, it is crucial that a PR campaign has a robust online strategy alongside traditional media relations. This means working across paid, earned, shared, and owned communication channels.
Audits and monitoring
Our intelligent monitoring systems can access data across mainstream social networks, understand people’s online journeys through websites, and track events as they happen or past conversations. We can use these services to track campaign performance, understand key audiences, deliver reputation management services, and optimise activities to deliver business results.