In an article for PR Week, Chief Executive Tony Langham shares his views and predictions for 2016.
Tony Langham has cited reputation management as one of the key trends of 2016 following a year of reputation problems for the likes of Volkswagen, Thomas Cook and Talk Talk.
‘Many more organisations will review how they manage reputation, as in many cases the existing structures and silos don’t actually manage reputation effectively. And reputation can only be managed if it is measured – so we expect to see a radical improvement in board ‘reputation dashboards’.
The full article with predictions from corporate and financial PR chiefs can be found here.