Last Thursday, Lansons hosted its first personal finance blogger meet-up. Twenty of the UK’s most influential personal finance commentators met for an evening of networking at Clerkenwell and Social. And between you and me, it was pretty exciting and full of insight on the future of influencer marketing in financial services.
Following an introduction from yours truly, guest speaker Andy Webb, founder of the UK Money Bloggers community, kicked off the Lansons: Let’s Talk evening. He spoke about the importance of partnerships and the building of long lasting relationships between bloggers, communications consultancies and clients. This will help turn personal finance into a topic everyone understands and really catapult money into the mainstream. Many members of the UK Money Blogger community attended the evening, including writers from Money to the Masses and Mrs Mummy Penny, and it showed us all that it is only a matter of time until personal finance blogging becomes the next big online trend. After all money can’t buy you happiness but it can buy you coffee which is kind of the same thing, isn’t it?
SO, what did we learn from the night? A LOT, of course! Here are my top three learnings from the Lansons: Let’s talk event.
- Influencer marketing has finally reached the financial services industry and communications professionals should be doing more to utilise this exciting opportunity
- By building strong relationships, bloggers and consultancies have the ability to propel a finance brand’s reach to a very targeted audience
- There are a huge range of personal finance bloggers out there and it’s important to consider which blogger specifically fits a given client
The financial services industry has started its shift towards wanting more targeted content, opinion pieces and real life experiences. We believe blogs are the perfect medium to engage everyone in a topic that affects everyone.
For Lansons employees the event was a fantastic opportunity to understand how these influencers work and to start to build long lasting relationships. I’d like to finish this article off by saying thank you to all those who attended the event and if you missed the event please do head to Twitter and follow the conversation at #LansonsLetsTalk…until next time.