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Sophie Church Speaks to PRmoment on Using New Technologies in PR in Today’s World

PR experts including Sophie Church discussed whether or not they thought PR had gotten harder and the reasons why. Speaking to PRmoment, Sophie focuses on the challenges and opportunities of using new technologies and tools in PR today. 

“We hear news in real time, as media outlets are informed; have access to stakeholders’ views and opinions at the click of a button and can analyse consumer behaviour with tools which weren’t even ideas five years ago.”

Read the full article here.