cubaka host WOMMA UK Espresso: Social Advocacy - Opportunities and Responsibilities of Engaging your Employees and Advocates in Social Channels - Thursday 21st June 2012
With great power comes great responsibility. WOM campaigns have become larger, more efficient and more prominent as a result of social media tools and platforms. As a result, the definitions of influence and influencers have changed and efforts to engage your most passionate brand ambassadors and advocates to support new products, promotions, seasonal efforts and manage crisis communications are on the rise. Regulators have taken notice in the US and UK and require disclosure and transparency in communications. This has proven to be a significant challenge in Twitter, Facebook, LinkedIn and now Pinterest and other new platforms. We will discuss updates on the regulatory front, emerging trends, examples of both challenges and opportunities, as well as the development of best practices for management, monitoring and measurement of these programs. Beyond compliance, best practices can provide access to data that has been just beyond your reach, and is likely in the blind spot of your current reporting.
The Espresso is FREE to all.
Date: Thursday 21st June, 2012
Register: 08.30am (coffee and tea will be available)
Speakers: Tom Chernaik, CEO CMP.LY
Venue: Cubaka, 24a St John Street, London, EC1M 4AY
About the Speaker:
Tom Chernaik - CEO, CMP.LY
Tom combines his expertise in entrepreneurship, social media, marketing and law as CEO of CMP.LY, a company that helps brands, agencies and influencers add transparency to their digital communications. At CMP.LY, he has developed solutions to address regulatory requirements, standards and best practices for disclosure, monitoring and measurement in digital and social media. Earlier in his career he led sales development efforts at XM Satellite Radio and held leadership roles at Gotham Records, allindie.com and Track Entertainment. He holds a BA in Liberal Arts from NYU and a JD from the Cardozo School of Law.