Maintaining a buzz around Metro Bank store openings

Following the successful launch of Metro Bank Lansons maintains the buzz with regional store opening roll out

Challenge:

• Following the successful launch of Metro Bank – the first High Street Bank to open its doors for over 100 years – Lansons designed a PR programme to support the regional store opening roll out
• Our challenge is to maintain a national media ‘buzz’ from the inaugural store opening and build regional media coverage to generate local footfall

Solution:

• Lansons built relationships with key regional publications, and offered a series of exclusive angles
• Lansons also timed wider national stories to break when regional stores opened to raise awareness of the new stores
• There is also an active media engagements strategy underway to ensure key stakeholders are engaged and briefed on all new store openings

Outcome:

• Following the inaugural Holborn store opening there has been a further three store openings generating 106 pieces of coverage - 46 for Cromwell Road, 10 for Fulham Broadway and 50 for Borehamwood (the first store to open out of Central London)
• Metro Bank also met its first year’s targets for account openings within the first month, and awareness of the brand amongst Londoners has increased by 25% from July to 36% in October 2010 according to You Gov research