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Lansons Communications
The fourth largest independent PR consultancy in the UK; delivering results through four centres of excellence
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Corporate
Promoting, protecting and maintaining reputations is at the very heart of the Corporate practice
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Brand & Consumer
Delivering creative, cutting-edge campaigns to build brands, engage consumers and bolster reputations
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International
Establishing domestic reputations in an international arena, supported by a network of strategic partners worldwide
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Employers Network for Equality and Inclusion awards
Lansons is a proud sponsor of the enei Awards, an opportunity to nationally recognise and celebrate the achievements of organisations that have taken a lead in challenging discrimination and are working inclusively to tap into their talented workforce.
Communication priorities for asset managers in 2013
Asset managers face considerable challenges and pressure in planning their communication programmes throughout 2013 and into 2014. To provide insight into this process Lansons Communications commissioned five pieces of research:
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Lansons Communications welcomes you to the Future of Financial Services Conference
Join us to hear Martin Wheatley, CEO Designate, FCA and Andrew Bailey, CEO Designate, PRA and others to discuss The Future of Financial Services at our Conference in April.
Are employee engagement surveys a complete waste of time? Event report
Recent government research has highlighted that just one in three UK employees are engaged with their workplace, and yet a number of studies show a positive correlation between engaged employees and better business performance. So surely it makes sense for UK companies to invest in an employee engagement survey?
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Five things financial companies should’ve learnt in 2012
So what have we learnt this year? Each year Lansons Communications undertakes the ‘Search for Answers’, an in-depth study into consumer views’ on financial companies, how people make financial decisions and where they get financial information from. The latest results reveal that 2012 was a year that witnessed some defining changes in behaviours and 2013 looks set to be a year of even bigger change.
Lansons Communications launches change and employee engagement practice
Leading independent PR agency Lansons Communications today announces the launch of its new Change and Employee Engagement practice, to be headed by Scott McKenzie.
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Social media predicted to transform how asset managers deal with their customers
Lansons Chief Executive, Tony Langham, speaks to the Association of the Luxembourg Fund Industry (ALFI) about the impact of social media within asset management communication.
Conserative Party Conference: Ten things we have learnt
As we come to the end of what has been an interesting, if quieter, party conference season than normal we take with us a sense of the issues that will shape the next general election.
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Lansons Communications appoints two partners
Katherine Hobby and Chris Bose have invested in Lansons Communications' ownership structure as equity partners, taking the total number of Lansons partners to 34.
Labour Party Conference: Ten things we have learnt
Two years ago in Manchester Ed Miliband stood on stage as the freshly anointed Labour leader. Looking surprised and a little sheepish, many thought the Labour Party had picked the wrong brother. The response from Tory aides to the glut of depressing news about the Conservative Party was simply; Ed Miliband. He was deemed to be too weird and too weak to be seen by the public as a PM in waiting.
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Liberal Democrat Party Conference: Ten things we have learnt
The Lansons Public Affairs team returned return from a wet and windy Brighton with a case of policy indigestion, following a rather full diet of policy (re) announcements. With Nick Clegg imploring the audience to see his party as one of the three parties of Government, Labour recovering in the polls and the Tories having endured their worst six months since the Coalition was formed, reading the political runes is harder than at any point in this Parliament.
Lansons is winner of Best Places to Work award by PR Week
We are proud to announce that we have been voted Best Places to work winner (mid-sized agency) by PR Week.
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Lansons scoops double Gold at The Corporate Engagement Awards
Lansons' innovative partnership with theatre group HighTide was rewarded with two golds at the Corporate Engagement Awards 2012.
Government Reshuffle - September 2012
As the PM finalised his reshuffle last night he will have been acutely aware that he only has one more big opportunity to get his strongest team in place before the next election. In keeping with his chairman-like approach to governing, Cameron is not prone to frequently tinkering with his team. Instead he prefers to give ministers the time to grip their briefs and start driving change. If he is to stick to this approach we can expect only one further large scale reshuffle before he fights the 2015 election – this gives these changes an added significance. This is the team that will take the Government around the track to the home straight towards the general election – 2-3 on the relay if you like. The question which must be asked of this new line up is: does it increase the chances of an overall majority in 2015?
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LANSONS TEAMS UP WITH LEADING EUROPEAN PUBLIC AFFAIRS AGENCY, CAMBRE ASSOCIATES
Lansons Public Affairs, a division of leading independent consultancy, Lansons Communications, today announces a new partnership with Cambre Associates, a leading independent public affairs and public relations agency based in Brussels. The partnership sees the two agencies working together to share and refer work, and work together on new business predominantly in the public affairs and public policy arena.
Lansons achieves 'Great Places to Work' success for the eighth year in a row
The 2012 Great Places to Work survey results were recently announced and we are proud to be ranked 9th in the UK’s Top 25 Best Medium Size Workplaces. We are also the only PR agency in the UK to appear in the top 10, across all size categories.
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European – moi?
Born in Liverpool? Are you a Scouser, or from Lancashire, and/or English – or all three? Or if born in Barcelona, are you Spanish and a Catalan, or more one than the other?
Clerkenwell Design Week - 22nd to 24th May
Tuesday 22nd May sees the start of Clerkenwell design week (CDW), one of the most important events in the design calendar. The three day festival celebrates design’s creative richness, social relevance and technological advancements through an exciting programme of workshops, presentations, product launches and debates.
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Lansons PA Budget analysis March 2012
As George Osborne emerges from the dark waters of the Treasury to give his third budget, he does so with an air of optimism not seen in his two previous statements. The global economy has been taken off life support and the euro zone crisis is less severe than many feared. Osborne was able to reveal marginally better than expected growth forecasts at a time when the Office for Budget Responsibility are revising down their forecast for the euro zone. Against this more favourable canvass Osborne has tried to paint a picture of how we will earn our way in the world.
Lansons Crisis' Christmas Campaign
Lansons is featured in today’s Financial Times as one of the sponsors for Crisis’ Christmas campaign for the second year running.
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Lansons Regulatory Forum - 15 March 2012
At Lansons we are steadily building up our capability to provide regulatory advice and services to clients. We already have a large number of regulatory clients and a monthly newsletter. Now we are starting a four times a year regulatory forum.
Lansons scoops top broadcast award at CorpComms award for launch of Metro Bank
Last week, the Metro Bank team here at Lansons picked up the award for best use of broadcast as part of a communications strategy at the CorpComms awards, for the launch of the bank in July 2010, beating off stiff competition from the likes of Blue Rubicon and Ogilvy.
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Lansons picks up best PR campaign for second year running at the Financial Services Forum Awards for Marketing Effectiveness
Hot on the heels of the CorpComms award for best broadcast campaign for Metro Bank, last night Lansons picked up its second award in a week - best PR campaign at the Financial Services Forum Awards for Marketing Effectiveness for the launch of Metro Bank, with a commendation for the Post Office, another Lansons client.
Four new partners at Lansons
Four account directors - Laura Moss, Lisa Elliott, Rimmi Shah and Susanna Walker-Robson - have today joined our ownership structure for this year, taking the total number of owners to 32.
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New head of content for Lansons Live – Jon Cronin joins from the BBC
We have restructured our broadcast and content production arm, Lansons Live, and recruited Jon Cronin in the newly created head of content role. Lansons Live’s head of broadcast, Pernille Sahl Taylor, will step up to jointly head the business, alongside Cronin.
Lansons Regulatory Consulting looks at the ‘protection gap’, with Ken Hogg, RSA and ex-FSA Director, and Richard Hobbs will look at progress on the Financial Services Bill at their next Forum on 29 November
One of the consequences of the financial crisis is that the fiscal pressure for governments around the world to rein in their welfare spending is increasing. At the same time, considering the UK, the evidence is clear that families do not sufficiently protect themselves against 'unfortunate events' (even one, let alone a series of them), while the probability of an impoverished retirement for many is increasing due to insufficient saving for the long term.
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Lansons scores gold in the PR Week Best Places to Work survey
Last week, we were awarded a gold medal in PR Week’s Best Places to Work survey, along with just three other agencies. We are delighted to have been recognised as one of the industry’s best employers – our people are our business and always have been.
Lansons Annual Party
Last week, we hosted over 600 guests at our annual party at Smiths of Smithfield. We were pleased to see so many faces, old and new, and to welcome friends of Lansons, many of whom have been with us since we started in business 22 years ago.
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A win for Lansons at The Corporate Engagement Awards
Lansons' innovative partnership with theatre group HighTide was rewarded with a gold and a silver at The Corporate Engagement Awards
Are we ready for the next financial crisis?
As chairman of the Financial Services Forum's Communications Interest Group, Lansons’ chief executive Tony Langham will be chairing an event with a panel of leading industry experts on the ‘next’ financial crisis. For more details and to register your interest for the event, contact fsf@lansons.com.
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Lansons Regulatory Forum - 14 September
The Independent Commission on Banking’s final report is due on 12 September. We will be hosting a breakfast briefing at our offices on 14 September, where Alan Brener of Santander will be discussing the future of the retail banking model in the light of the Commission’s recommendations. Richard Hobbs, director of Lansons’ regulatory consulting practice, will be adding some observations about how the RDR will (or won’t) make much difference to high street banking. The Forum will be chaired by Mark Adams, who leads the Lansons’ public affairs practice.
Are we ready for the next financial crisis? Lansons hosts expert debate with FSF
A full house and a diverse crowd at Lansons this week to see some of the country’s most high profile economic commentators discuss ‘Are We Ready For The Next Economic Crisis?’, a topic no one knew would be so pertinent when invitations went out from the Financial Services Forum over a month ago. Given the nature of the topic we expected a very lively debate, and weren’t disappointed as sparks flew.
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Lansons acquires stake in social media agency
Lansons Communications has signed a deal to acquire a 25% stake in social media marketing agency cubaka.
For more news stories click here
Recent work
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Scottish Provident
Lansons positions Scottish Provident as an expert in the financial protection arena
Metro Bank
Following the successful launch of Metro Bank Lansons maintains the buzz with regional store opening roll out
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Celebrating 25 years of M&S Money
Lansons was challenged to create a focus and buzz around the M&S Money brand to celebrate its 25th anniversary highlighting the longevity, innovation, and the success of the brand
Raising the profile of Luxembourg as a fund jurisdiction
To attract attention to Alfi’s Luxembourg-based conferences we invited a selection of key journalists from the UK, and expanded Alfi’s global reach by arranging a live blog from the conference
For more case studies click here
Working with you
Business today can be uncertain and the myriad ways in which an increasingly disparate set of audiences communicate and influence means you have to be constantly ahead of the game. At Lansons, we are here to help.
We like to stretch ourselves, surpass expectations and take great pride in surprising and delighting those with whom we work. Whether it is a Lansons’ director or one of our team, you will partner with entrepreneurial and talented individuals from a range of backgrounds – professionals who care, who deliver and who, we believe, are different.
At Lansons, we take great pride in those businesses that have been with us for much of our journey as well as new clients who discover the difference our approach can make to their world.
Our people
Building, securing and nurturing the best talent
The heart of our success lies in the creativity, experience and knowledge of our employees; from our senior people right down to the juniors at Lansons. Our consultancy is driven by a strong leadership team which has unrivalled strategic, creative capabilities and a proven wealth of industry expertise, obtained from diverse backgrounds and sectors. Find out about our senior team and how to get in touch at the links below:
Beverley Aujla
A former national news journalist, Beverley joined us in 2001 and is now a director and partner focusing primarily on our consumer finance accounts. She is responsible for strategic communications for clients including Metro Bank, uSwitch.com and NatWest International and uses her wide-ranging background and experience to ensure a client’s communications objectives are carefully aligned to the needs of the target media.
E beverleya@lansons.com
T +44 (0)20 7294 3683
Clare Parsons
Clare is the co-founder and chair of Lansons Communications. Passionate about the agency, its respected position as an employer and the work it does for clients – many of which have been with her from the start – Clare places great emphasis on the company’s ethics, its principles of inclusion and responsibility, and its increasingly important work within the international arena. Over the two decades running Lansons, she has also been actively involved both in the PR industry as a whole and with the not-for-profit sector. She spent five years on the Chartered Institute of Public Relations’ (CIPR) City and Corporate committee as well as on a number of internal CIPR committees, and three years on the marketing committee of ProShare. Clare’s work has increasingly taken her into the charitable and not-for-profit sectors. She is a trustee of both HighTide (who share Lansons’ offices) and Getting On Board (promoting senior volunteering), has worked on the RSC’s London Development Committee, is a GASP (Great Almeida Supper Club) committee member of the Almeida Theatre, and – as the parent of a sufferer - spent many years as a trustee of the Juvenile Diabetes Research Foundation. Clare was recognised with the Stephen Talent Award by the CIPR for her contribution to the industry, is one Real Business magazine’s Top 100 Women UK Entrepreneurs and a fellow of both the CIPR and the Royal College of Art.
E clarep@lansons.com
T +44 (0)20 7294 3621
David Masters
With 18 years’ experience in the investment industry much of which has been spent as a specialist in asset management and capital market transactions, David is a board director of Lansons and Head of our alternatives and institutional practice. Reflecting a changing market and the need for more information and debate, David is a regular blogger on his areas of expertise and the implications for way business communicates.
E davidm@lansons.com
T +44 (0)20 7294 3687
Hannily Pavey
Hannily has been with Lansons for a decade and is now a board director and equity partner. As well as being a specialist in issues and reputation management, Hannily has provided strategic direction across a number of accounts spanning the financial services arena, most notably moneysupermarket.com, Fidelity International, M&S Money, R&SA and IFA Promotion.
E hannilyp@lansons.com
T +44 (0)20 7294 3639
Henrietta Guthrie
Henrietta has 25 years’ experience in financial services PR and joined us as a board director in 1990. Prior to Lansons, she spent six years at Dewe Rogerson where she was involved in all the major privatisations, working closely with finance and broking teams. Henrietta has also worked on a wide range of investment client accounts, handling of corporate reputations, the rebuilding of Jupiter Asset Management following the departure of John Duffield, and directing the strategy to build Pictet & Cie’s presence in the UK market over the past seven years. In addition, Henrietta heads up our investment company division and also works with, and provides support to, a number of company boards.
E henriettag@lansons.com
T +44 (0)20 7294 3612
Helen Proud
Helen joined Lansons in the early 1990s and has played a hands-on consultancy role with clients in the financial services, consumer finance and corporate sectors. She now concentrates on bringing this experience to the HR and ‘people’ side of our business, nurturing talent, encouraging genuine career progression and ensuring our position as one of the best places to work in the UK.
E helenp@lansons.com
T +44 (0)20 7294 3624
Laura Hastings
Laura has been with Lansons since 1997 and is a partner and our joint managing director. Her career spans a number of consumer, B2B and investment clients, including Fidelity International, Alliance & Leicester, TescoCompare and LV=. Laura created and orchestrated Fidelity’s campaigns from 1997 taking it to a position where it became the best known and most respected fund manager in the UK with the number one media coverage against its competitors every year. For Alliance & Leicester, she created the award-winning ‘switch to a better account’ campaign, helping to ensure the company exceeded targets by attracting customers away from the ‘big four’ banks. Laura was previously with Ludgate Communications as director of its financial services division.
E laurah@lansons.com
T +44 (0)20 7294 3614
Louise Bullock
As a strategic communications consultant, Louise brings together expertise in marketing communications, crisis management, thought leadership positioning and media relations. Much of her work has involved building new financial services brands, most notably PruHealth and financial and travel services for the Post Office as well as working across a range of investment management companies. Louise became a Lansons’ partner in 2001 and a member of the board in 2007.
E louiseb@lansons.com
T +44 (0)20 7294 3613
Lyndsay Haywood
Lyndsay is a board director and partner at Lansons Communications. She directs the inward investment communications programme for the Isle of Man Government’s Department of Economic Development, promoting key sectors including Financial Services, Manufacturing and eBusiness. Lyndsay also advises the Island’s Chief Secretary’s Office which includes working directly with the Ministers and Civil Servants on international public relations and public affairs activities and issues. Lyndsay also directs communications for the world’s leading eGaming software provider Microgaming and outsourcing group Xchanging. Lyndsay was Young PR Professional of the Year Finalist at the PR Week Awards and before becoming a PR consultant was a journalist at the BBC. She holds a BA (Hons) Degree in Broadcast Journalism.
E lyndsayh@lansons.com
T +44 (0)20 7294 3660
Ralph Jackson
As a Lansons’ board director, Ralph advises clients in the corporate and financial services arena and – in particular – provides insight into the professional services market. In addition, he is a senior strategist and advisor to our Public Affairs & Regulatory Consulting Practice. He regularly contributes articles, comment and blogs to industry titles, speaks to client and industry forums and chairs stakeholder round tables. Ralph has over 25 years’ experience – both in-house and consultancy – and has managed a number of international accounts.
E ralphj@lansons.com
T +44 (0)20 7294 3667
Rebecca Mayo
Rebecca is Lansons’ joint managing director and has spent 12 years in senior management teams constructing multi-media PR programmes from brand building to corporate positioning and issues management. Rebecca’s skills combine the bespoke analysis of the communication challenges facing business and creating integrated programmes that are as likely inspired by public policy or digital trends as consumer insights. As a result, she is the architect of multiple award-winning campaigns and, in addition to her client and management responsibilities, leads the Brand & Consumer Practice at Lansons.
E rebeccam@lansons.com
T +44 (0)20 7294 3646
Richard Hobbs
E richardh@lansons.com
T +44 (0)20 7294 3664
Richard joined Lansons as a board director in early 2010 to set up Lansons’ regulatory consulting practice. His first career was in the Civil Service mainly focusing on various aspects of consumer protection policy and latterly as a senior insurance regulator. In the late ‘90s he was Head of Life and Pensions at the Association of British Insurers dealing mainly with the reputational consequences of the pensions mis-selling crisis. In 2002 he set up a successful regulatory consultancy for a city law firm. Today he advises a wide range of financial services clients on regulatory issues, problems and opportunities.
Shirley Collyer
E shirleyc@lansons.com
T +44 (0)20 7294 3615
Shirley joined Lansons from J.P. Morgan in 1994 and is a director and partner. She provides strategic advice to - and implements programmes for - a range of our clients, and brings experience of working in Spain and Belgium to head our international team. Shirley’s experience has included launching and providing ongoing strategic advice for NOW: Pensions, directing the programme for the institutional investment business at J.P. Morgan, providing strategic advice and implementing a programme for the Association of the Luxembourg Fund Industry and advising Societe Generale Securities Services.
Sophie Lilley
A partner and director with over 10 years’ experience in agency and in-house communications consultancy, Sophie has worked with a variety of corporate and consumer clients. Directing brands in the creation of communications strategies, building awareness, reputation and understanding, Sophie has brought her skills and expertise to a range of leading businesses, including LinkedIn, PayPal, Threadneedle, GMAC-RFC, Direct Line, uSwitch.com, American Express and Towry Law across activity ranging from news generation, crisis management and industry round tables to web chats, competitions and exhibitions.
E sophiel@lansons.com
T +44 (0)20 7294 3657
Stuart Graham
Stuart is Finance Director & Joint Managing Director of Lansons Communications. Stuart looks after the partnership finances, along with being closely involved in the day-to-day running of the agency. Additionally, Stuart supports the acquisition, investment and growth strategy of the business. A Fellow of the Association of Chartered Certified Accountants, with over 20 years’ experience in the media and research industries.
E stuartg@lansons.com
T +44 (0)20 7294 3672
Tony Langham
Tony co-founded Lansons in 1989 and has advised Governments, organisations and financial services companies on their image and reputation for over 25 years. He is Lansons' Chief Executive and also heads the agency's Corporate Practice, which includes our crisis and transactions teams. He retains an active consultancy role with clients, primarily in the corporate and financial services arenas.
Tony's work has largely been split between building reputations for companies growing rapidly in the market and protecting the reputations of those with a leading postition to maintain. He worked in financial communications with Dewe Rogerson in the 1980's, having begun his career in market research with MORI in 1982.
Tony recieved a 'lifetime achievement' award for outstanding contribution to the UK PR industry from the Public Relations Consultants' Association (PRCA) in 2004 and is Fellow of the Chartered Institute of Public Relations. He is currently a Member of the PRCA's PR Council and non-executive Chairman of financial technology firm unbiased.co.uk.
E tonyl@lansons.com
T +44 (0)20 7294 3617
LinkedIn http://www.linkedin.com/in/tonylangham
Twitter http://twitter.com/tonylangham
Scott McKenzie
Scott is Director of the Change and Employee Engagement practice, with extensive experience of managing complex and high profile change and employee engagement programmes for some of the world’s best-known organisations including Deutsche Bank, Hewlett Packard, Pfizer, Statoil, Merck, Shell, Prudential and AstraZeneca.
Scott believes that engaging employees is essential for economic growth, as engaged employees are more productive, more innovative and more committed. He also believes that great leaders create great workplaces, and is proud to have worked with some genuinely inspiring leaders to initiate change throughout his career.
Before joining Lansons, Scott was Head of Change and Internal Communications at Hill & Knowlton. He has also held various roles at Royal Bank of Scotland Group, including heading up the internal and external communications for the Private Banking business.
E scottm@lansons.com
T +44 (0)20 7294 3611
Andrew Silverman
Andrew leads the Public Affairs Practice at Lansons Communications and is a Board Director. He has worked at a senior level in both the Government and the private sector.
His career includes roles within the UK government in the Foreign and Commonwealth Office, Ministry of Defence, Department of Transport and the Home Office. He was Private Secretary to Peter Mandelson, the Minister without Portfolio, between 1997 and 1998 then worked as a member of the Strategic Communication Unit at No 10 Downing Street. Following this he undertook senior political consultancy roles with Brunswick Group LLP and Kreab Gavin Anderson, together with Public Affairs Director roles at the Association of Chartered Certified Accountants (ACCA) and Betfair.com. He has advised a range of leading international companies including Gazprom, Vattenfall, Glencore, Statnett, Anglo American, British Airways, Alliance Boots and Hitachi.
He specialises in delivering strategic counsel on economic, cultural and social policy mandates.
E andrewsi@lansons.com
T +44 (0)20 7294 3688
Awards
We have won over 60 major awards over the last 20 years for the powerful campaigns we deliver for your clients. We have been named the UK’s ‘agency of the year’ seven times…showcasing our industry-leading creativity and experience in delivering first class campaigns on behalf of our clients.
2013
Social Impact Awards 2013
Winner Best Corporate Partnership - Lansons Communications/ HighTide
Sabre Awards 2013
Certificate of Excellence - Media Broadcast (placement) - Hutchison Ports - Lansons Communications
2012
PR Week Best Places to Work 2012
Lansons Communications - Winner of Mid-sized agency category
The Corporate Engagement Awards 2012
Best art-centred corporate sponsorship activity - Gold
– Lansons Communications / HighTide
Best partnership between sponsoring company and sponsored organisation - Gold
– Lansons Communications / HighTide
2011
Financial Services Forum Awards 2011
Best PR campaign - Metro Bank - Lansons Communications
CorpComms Awards 2011
Best use of broadcast - Metro Bank - Lansons Communications
PRWeek Best Places to Work 2011
Lansons Communications - Gold Medal
The Corporate Engagement Awards
Best art-centred corporate sponsorship activity - Gold
– Lansons Communications / HighTide
Best corporate sponsorship for employee engagement - Silver
– Lansons Communications / HighTide
2010
PRCA
Large Consultancy of the year – Lansons Communications
Financial - JP Morgan Brazil - Launching JPMorgan Brazil Investment Trust to direct investors
FSF
PR Award - Metro Bank
2009
PR Week
Young Professional of the year - Katie Hayward
PRCA
Large Consultancy of the year - Lansons Communications
2008
FSF Awards
Agency of the Year - Lansons Communications
Most effective PR Campaign - unbiased.co.uk
Public Affairs News Awards
Private Sector Campaign of the Year - MarketGuard
PR Week Awards
Best City Campaign - Stobart - Bringing Stobart to the Stock Market
Best Public Affairs Campaign - MarketGuard - Interest rate insurance
CIPR Excellence Awards
Financial PR & Investor Relations - Stobart - Bringing Stobart to the Stock Market
CorpComms Awards
Best Crisis Management - Direct Line Flooding: Managing reputation & long term business risk mitigation
2007
Sabre Awards
United Kingdom and Ireland (Less Than £100,000 in Fees) Coutts - Thrillionaires
PRCA
Consultancy of the Year - Lansons Communications
CIPR Excellence Awards
Young Communicator - Karen Mignon

