People and relationships are at the heart of successful businesses. We achieve effective outcomes for our clients that provide value through creative communications solutions. We recognise that each new challenge is unique, and that a strong understanding is the key to a successful solution. So rather than stretching your brief around our team, we form our team around your specific brief.
Our consultants are spread across four practice groups: Financial Services, Corporate, Brand & Consumer and Lansons Live, our broadcast and digital media relations and content production unit.
Bringing together a blend of relevant expertise from within these practice groups means both we and our clients benefit from fresh perspectives and a bespoke approach, whatever the challenge. This flexible approach also makes us ready to adapt our strategy and team quickly to keep pace with client needs.
Financial & Professional Services
For over 20 years we have led the way in helping the financial services industry address communications challenges
- Laura Hastings
- E firstname.lastname@example.org
- T +44 (0)20 7294 3614
Laura has been with Lansons since 1997 and is a partner and our joint managing director. Her career spans a number of consumer, B2B and investment clients, including Fidelity International, Alliance & Leicester, TescoCompare and LV=. Laura created and orchestrated Fidelity’s campaigns from 1997 taking it to a position where it became the best known and most respected fund manager in the UK with the number one media coverage against its competitors every year. For Alliance & Leicester, she created the award-winning ‘switch to a better account’ campaign, helping to ensure the company exceeded targets by attracting customers away from the ‘big four’ banks. Laura was previously with Ludgate Communications as director of its financial services division.
T +44 (0)20 7294 3614
The revolution in financial services has been accompanied by a revolution in the way in which we address an ever-evolving mix of challenges and opportunities.
For 20 years, Lansons Communications has been at the heart of the sector, building the largest of our four practice areas through a mix of creativity and unrivalled insight. We understand the issues facing financial services provision both in the internal market and globally and we have a proven – and award-winning – track record in helping businesses address a whole range of issues.
With a 30 strong team of senior consultants, we bring a depth of experience to help navigate clients through a constantly changing landscape.
Accountancy and legal practices have varying communications needs, depending on whether they are global firms, large national businesses, mid-tier or owner-managed practices.
Lansons’ Professional services team offers decades of experience advising and helping businesses differentiate their propositions in a competitive market.
Understanding the convergence of traditional media channels and emerging online platforms to promote a firm’s offering are as important as a well placed quote in the Financial Times or the Economist. Lansons has experience of delivering both.
Sector experience includes
- Asset management (institutional and retail)
- Life, pensions and retirement
- General insurance
- Advisory services
- Wealth management
- Private equity
- Hedge funds
- Consumer finance
- Foreign exchange
Services and specialisms
- Building brand-leading names
- Creating thought leadership on the issues that matter to business
- Programmes to engage and influence the influencers
- Media relations
- Issues management and crisis communication
- Senior management counsel and communication programmes
- Creative campaign planning
- Bespoke research platforms
- Launching new products and services and helping to drive sales
- Launching new brands, rebrands and shifting ongoing brand perception
- Partnership training for tenders/pitching
- Partner media training
- Practice group specific media relations support, eg tax, real estate
- Client focused webinars, podcasts, and vodcasts
- Competitive analysis of legal and accountancy sectors
- Legal 500 and Chambers directory support
- PR support for legal and accountancy firm's clients
Promoting, protecting and enhancing the reputation of your business
- Tony Langham
- E email@example.com
- T +44 (0)20 7294 3617
Tony co-founded Lansons in 1989 and has advised Governments, organisations and financial services companies on their image and reputation for over 25 years. He is Lansons' Chief Executive and also heads the agency's Corporate Practice, which includes our crisis and transactions teams. He retains an active consultancy role with clients, primarily in the corporate and financial services arenas.
Tony's work has largely been split between building reputations for companies growing rapidly in the market and protecting the reputations of those with a leading postition to maintain. He worked in financial communications with Dewe Rogerson in the 1980's, having begun his career in market research with MORI in 1982.
Tony recieved a 'lifetime achievement' award for outstanding contribution to the UK PR industry from the Public Relations Consultants' Association (PRCA) in 2004 and is Fellow of the Chartered Institute of Public Relations. He is currently a Member of the PRCA's PR Council and non-executive Chairman of financial technology firm unbiased.co.uk.
Reputation is one of a company’s most valued assets. Promoting, protecting and maintaining reputations is at the very heart of Lansons Corporate practice.
Working closely with all audiences from the media, shareholders and analysts to activists, politicians and regulators, we advise businesses across the private and public sectors to ensure corporate policies are conveyed accurately and effectively.
From AGMs, IPOs and listings through to calendar work, M&As and EGMs our role is to communicate the financial health of businesses to investors.
Working on a daily basis with the most important and influential media contacts, we reinforce, enhance and build corporate messages. Our work is also supported by a 24/7 range of services in the event of crisis or difficult operational conditions.
That support extends to the world political stage, assisting in reputation management on an international basis where our clients interact with global political, financial and regulatory centres, especially in Washington, Brussels and London.
Services and specialisms
- Senior management counsel
- Corporate positioning and strategy
- Issues and crisis management
- Corporate social responsibility
- International communications
- Litigation communications
- M&A / capital markets communication
- City and financial communications
- Specialist alternative investment communications
- Perceptions and issues audits
- Campaigning & coalition-building
- Government & stakeholder relations
Public and Regulatory Affairs
Delivering the political and regulatory advice to help your business succeed
- Andrew Silverman
- E firstname.lastname@example.org
- T +44 (0)20 7294 3688
Andrew leads the Public Affairs Practice at Lansons Communications and is a Board Director. He has worked at a senior level in both the Government and the private sector.
His career includes roles within the UK government in the Foreign and Commonwealth Office, Ministry of Defence, Department of Transport and the Home Office. He was Private Secretary to Peter Mandelson, the Minister without Portfolio, between 1997 and 1998 then worked as a member of the Strategic Communication Unit at No 10 Downing Street. Following this he undertook senior political consultancy roles with Brunswick Group LLP and Kreab Gavin Anderson, together with Public Affairs Director roles at the Association of Chartered Certified Accountants (ACCA) and Betfair.com. He has advised a range of leading international companies including Gazprom, Vattenfall, Glencore, Statnett, Anglo American, British Airways, Alliance Boots and Hitachi.
He specialises in delivering strategic counsel on economic, cultural and social policy mandates.
T +44 (0)20 7294 3688
Businesses that are serious about their brands take public affairs as seriously as we do at Lansons. They recognise the need to engage with the people who make political decisions, be that in the UK, Brussels or the US.
At Lansons we have the skills and contacts to help our clients negotiate with political decision makers, to help them shape the best decisions for their business and the market place in which they operate.
We act with the utmost integrity, whether we are navigating the complexities of regulation on clients behalf, or taking them to meet policy and decision makers.
We have drawn together a team of experts who have worked at the top levels of Government, within the major political parties and regulatory bodies to provide our clients with the advice that they need to succeed.
Regulatory consulting services
Addressing regulatory problems before they arise and making the resulting transactions as seamless as possible puts a business in the strongest position and conveys an important message to all stakeholders.
Lansons’ Regulatory consulting – a member of the Association of Professional Political Consultants (APPC) - provides a wide range of services to make your regulated businesses run smoothly and efficiently. Our expertise covers all the key areas of regulatory consultancy, including:
- The FSA, Whitehall and Brussels
- The Regulatory Framework
- Governance and Threshold Conditions Reviews
- Mergers & Acquisitions Support
- Section 166 Skilled Person’s Report
- Section 404 Consumer Redress Schemes
- Enforcement and Disciplinary Cases
- Compliance Fitness for Purpose Audit
For more information email: PAandregulatory@lansons.com
To visit the Regulatory Consultancy website click here
Sector experience includes
- Key global markets, including the EU, China, the US, South East Asia and Africa
- UK central and devolved Government institutions
- UK regulatory bodies
- National and local stakeholder relations
- The leading UK and international think tanks
- Trade associations and industry groups
- Industrial relations and change management
- Select Committee preparation
- Submission and speechwriting
Our sector experience covers key policy areas, including:
- Banking and finance
- Culture, media and sport
- Education and training
- Foreign affairs
- Health and life sciences
- Mining and natural resources
- Pensions and welfare
Brand & Consumer
Building brands, engaging consumers, enhancing reputations
- Rebecca Mayo
- E email@example.com
- T +44 (0)20 7294 3646
Rebecca is Lansons’ joint managing director and has spent 12 years in senior management teams constructing multi-media PR programmes from brand building to corporate positioning and issues management. Rebecca’s skills combine the bespoke analysis of the communication challenges facing business and creating integrated programmes that are as likely inspired by public policy or digital trends as consumer insights. As a result, she is the architect of multiple award-winning campaigns and, in addition to her client and management responsibilities, leads the Brand & Consumer Practice at Lansons.
T +44 (0)20 7294 3646
Today’s consumer is better informed, more aware and subject to an apparently endless supply of information and influences guiding their choices.
At Lansons, we understand social trends and multiple channels to market and, ultimately, our experts in this sector have a proven track record in devising and executing strategic campaigns that engage the customer and which deliver reputation management in good as well as challenging times.
Understanding consumer behaviour should inform every decision and every choice a business makes and it should be an integral part of any communications activity designed to drive awareness, build loyalty or alter perceptions.
At Lansons, our Brand & Consumer Practice delivers bespoke offerings be in it in the area of health, charities, finance or FMCG and whether it is across planning, media relations, social media, consumer experiences, digital stimulation or reputation management.
But we also recognise the media is only one route to market and that is why we focus on all stakeholders from teenagers and politicians through to all-important internal communications activity.
Services and specialisms
- Brand positioning
- Campaign strategy and planning
- Press office
- Experiential PR
- Reputation management
- Social media channels
- Consumer insight
- Idea generation
- Brand equity PR
- Word of mouth
- Crisis and issues management
Change & Employee Engagement
Genuinely engaged employees are more productive, more innovative and more committed
- Scott McKenzie
- E firstname.lastname@example.org
- T +44 (0)20 7294 3611
Scott is Director of the Change and Employee Engagement practice, with extensive experience of managing complex and high profile change and employee engagement programmes for some of the world’s best-known organisations including Deutsche Bank, Hewlett Packard, Pfizer, Statoil, Merck, Shell, Prudential and AstraZeneca.
Scott believes that engaging employees is essential for economic growth, as engaged employees are more productive, more innovative and more committed. He also believes that great leaders create great workplaces, and is proud to have worked with some genuinely inspiring leaders to initiate change throughout his career.
Before joining Lansons, Scott was Head of Change and Internal Communications at Hill & Knowlton. He has also held various roles at Royal Bank of Scotland Group, including heading up the internal and external communications for the Private Banking business.
T +44 (0)20 7294 3611
At Lansons we believe that engaging employees not only makes good economic sense, it’s also the right thing to do. Our experience tells us that genuinely engaged employees are more productive, more innovative and more committed.
We have managed complex and high profile change and employee engagement programmes for some of the world’s best-known organisations. We have worked right across the sectors: from Oil & Gas multinationals to Investment Banks; Global Mining giants to NGOs; Public Sector organisations to some of the world’s leading Technology companies. We have significant experience managing the sensitivities around re-organisations, redundancy programmes and post-merger integrations. We firmly believe in working with our clients to reduce the complexity of these programmes, so that employees and stakeholders can get to grips with what the changes actually mean for them. We believe in using research methods to really listen to your people, generating genuine insight, and then acting on it. This helps build credible and compelling conversations. Conversations which matter. Conversations which have value. The Lansons Change and Employee Engagement practice brings together a great team with diverse skills and experience, including former journalists, HR specialists, psychologists and event managers. We are creative, pragmatic problem-solvers who thrive on developing big ideas which work in practice.
We have managed complex and high profile change and employee engagement programmes for some of the world’s best-known organisations. We have worked right across the sectors: from Oil & Gas multinationals to Investment Banks; Global Mining giants to NGOs; Public Sector organisations to some of the world’s leading Technology companies.
We have significant experience managing the sensitivities around re-organisations, redundancy programmes and post-merger integrations. We firmly believe in working with our clients to reduce the complexity of these programmes, so that employees and stakeholders can get to grips with what the changes actually mean for them. We believe in using research methods to really listen to your people, generating genuine insight, and then acting on it. This helps build credible and compelling conversations. Conversations which matter. Conversations which have value.
The Lansons Change and Employee Engagement practice brings together a great team with diverse skills and experience, including former journalists, HR specialists, psychologists and event managers. We are creative, pragmatic problem-solvers who thrive on developing big ideas which work in practice.
Services and specialisms
- Strategic communications consultancy
- Corporate storytelling and messaging
- Leadership communications coaching and counsel
- Communications training and workshop facilitation
- Communications research, measurement and audits
- Change management and change communications
- Channel management and hands on delivery
- Employer branding
- Event management and digital production
Innovation and ideas to help you build communities and connections
- Pernille Sahl Taylor
- Joint Head of Lansons Live
- E email@example.com
- T +44 (0)20 7294 3643
Lansons Live is our specialist digital and broadcast arm. Comprising a team of journalists, creatives, online specialists and account executives, they are here to help your business reach and influence stakeholders and to achieve the most effective and engaging forms of communications in fresh, exciting and imaginative ways.
There has been a marked shift in how we consume news. The internet continues to change everything and, alongside conventional broadcast, is now the method of choice to reach audiences both niche and mainstream. But unlike broadcast, online channels offer the chance to engage and converse, creating a truly two-way environment where reputations can be made and lost.
The growth of social media means every stakeholder can be a publisher with their own voice, influence and network. We believe you should be too by communicating direct and by being a consistent content producer – earning attention, stimulating conversations, attracting interest, winning advocates and deepening relationships.
From the full range of production services delivered from our in-house broadcast studio to online reputation management and from broadcast PR campaigns to media skills training, Lansons Live offers leading-edge technology with innovative, pioneering solutions carefully aligned to business development objectives.
To visit the Lansons Live website click here
Services and specialisms
- Full spec HD in-house broadcast studio
- Packaged communication solutions
- Video films, audio production and podcasts
- Interactive webcasts and webchats
- AGM / review of the year / online company report materials
- Broadcast / video / audio / web-studio facilities
- Online seminars and business development collateral
- Online reputation management
- Landscape / competitor audits
- Strategic planning - Social media strategy, consultancy and implementation
- Tactical channel creation, content, surveillance and management
- Online media centres
- Online syndication, placement and seeding
- Mobile services
- Web design and build, hosting and streaming services
- Email marketing platforms and newsletters
- Securing television and radio guest slots
- ISDN Radio days
- Broadcast liaison and channel / program intelligence
- For media and general presentation purposes
- Media training
- CEO and results interviews
- Partnerships and promotions
Establishing domestic reputations in an international arena
- Clare Parsons
- E firstname.lastname@example.org
- T +44 (0)20 7294 3621
Clare is the co-founder and chair of Lansons Communications. Passionate about the agency, its respected position as an employer and the work it does for clients – many of which have been with her from the start – Clare places great emphasis on the company’s ethics, its principles of inclusion and responsibility, and its increasingly important work within the international arena. Over the two decades running Lansons, she has also been actively involved both in the PR industry as a whole and with the not-for-profit sector. She spent five years on the Chartered Institute of Public Relations’ (CIPR) City and Corporate committee as well as on a number of internal CIPR committees, and three years on the marketing committee of ProShare. Clare’s work has increasingly taken her into the charitable and not-for-profit sectors. She is a trustee of both HighTide (who share Lansons’ offices) and Getting On Board (promoting senior volunteering), has worked on the RSC’s London Development Committee, is a GASP (Great Almeida Supper Club) committee member of the Almeida Theatre, and – as the parent of a sufferer - spent many years as a trustee of the Juvenile Diabetes Research Foundation. Clare was recognised with the Stephen Talent Award by the CIPR for her contribution to the industry, is one Real Business magazine’s Top 100 Women UK Entrepreneurs and a fellow of both the CIPR and the Royal College of Art.
T +44 (0)20 7294 3621
For an increasing number of businesses what they do within their domestic base has implications internationally, whether it is forging relationships, exploiting new markets or addressing operational models in unfamiliar territories.
At Lansons we have developed a network of strategic partnerships around the world. We work with the leading independent agencies in 29 countries, 90 cities and five continents through our active membership of Public Relations Organisation International (PROI) - the world’s largest alliance of independent PR agencies.
On the international stage we service businesses of all sizes, we offer sector and local knowledge linked to proven media expertise and we can create and execute campaigns that are strategic as well as tactical. Experts in issues and crisis management we steer clients through the mix of operational, managerial and regulatory challenges and we can provide targeted stakeholder management across all relationships.
To discuss how we may be able to help you with an international PR campaign, please contact email@example.com
Click HERE to go to the PROI website