Expertise

Our approach

People and relationships are at the heart of successful businesses. We achieve effective outcomes for our clients that provide value through creative communications solutions. We recognise that each new challenge is unique, and that a strong understanding is the key to a successful solution. So rather than stretching your brief around our team, we form our team around your specific brief.

Our consultants are spread across four practice groups: Financial Services, Corporate, Brand & Consumer and Lansons Live, our broadcast and digital media relations and content production unit.

Bringing together a blend of relevant expertise from within these practice groups means both we and our clients benefit from fresh perspectives and a bespoke approach, whatever the challenge. This flexible approach also makes us ready to adapt our strategy and team quickly to keep pace with client needs.

The revolution in financial services has been accompanied by a revolution in the way in which we address an ever-evolving mix of challenges and opportunities.

Overview

For 20 years, Lansons Communications has been at the heart of the sector, building the largest of our four practice areas through a mix of creativity and unrivalled insight. We understand the issues facing financial services provision both in the internal market and globally and we have a proven – and award-winning – track record in helping businesses address a whole range of issues.

With a 30 strong team of senior consultants, we bring a depth of experience to help navigate clients through a constantly changing landscape.

Reputation is one of a company’s most valued assets. Promoting, protecting and maintaining reputations is at the very heart of Lansons Corporate practice.

Working closely with all audiences from the media, shareholders and analysts to activists, politicians and regulators, we advise businesses across the private and public sectors to ensure corporate policies are conveyed accurately and effectively.

Overview

From AGMs, IPOs and listings through to calendar work, M&As and EGMs our role is to communicate the financial health of businesses to investors.

Working on a daily basis with the most important and influential media contacts, we reinforce, enhance and build corporate messages. Our work is also supported by a 24/7 range of services in the event of crisis or difficult operational conditions.

That support extends to the world political stage, assisting in reputation management on an international basis where our clients interact with global political, financial and regulatory centres, especially in Washington, Brussels and London.

Political and regulatory change is complex, time-consuming, challenging and a minefield requiring expert and informed advice. At Lansons we have built one of the most integrated, experienced and respected public affairs and regulatory consultancies, combining a depth of political campaigning experience with regulatory expertise. We have acquired a market-leading reputation for devising and executing campaigns – campaigns that deliver, attract attention and win awards.

Our cross party team of senior specialists has first hand experience of Government, the Financial Services Authority, media and business, drawing on direct experience of working in a ministerial private office, think tanks, with and for regulators, and fighting high profile elections.

Regulatory consulting services

Addressing regulatory problems before they arise and making the resulting transactions as seamless as possible puts a business in the strongest position and conveys an important message to all stakeholders.

Lansons’ Regulatory consulting – a member of the Association of Professional Political Consultants (APPC) - provides a wide range of services to make your regulated businesses run smoothly and efficiently. Our expertise covers all the key areas of regulatory consultancy, including:

• The FSA, Whitehall and Brussels
• The Regulatory Framework
• Governance and Threshold Conditions Reviews
• Mergers & Acquisitions Support
• Section 166 Skilled Person’s Report
• Section 404 Consumer Redress Schemes
• Enforcement and Disciplinary Cases
• Compliance Fitness for Purpose Audit

Professional services

Accountancy and legal practices have varying communications needs, depending on whether they are global firms, large national businesses, mid-tier or owner-managed practices.

Lansons’ Professional services team offers decades of experience advising and helping businesses differentiate their propositions in a competitive market.

Understanding the convergence of traditional media channels and emerging online platforms to promote a firm’s offering are as important as a well placed quote in the Financial Times or the Economist. Lansons has experience of delivering both.

Today’s consumer is better informed, more aware and subject to an apparently endless supply of information and influences guiding their choices.

At Lansons, we understand social trends and multiple channels to market and, ultimately, our experts in this sector have a proven track record in devising and executing strategic campaigns that engage the customer and which deliver reputation management in good as well as challenging times.

Overview

Understanding consumer behaviour should inform every decision and every choice a business makes and it should be an integral part of any communications activity designed to drive awareness, build loyalty or alter perceptions.

At Lansons, our Brand & Consumer Practice delivers bespoke offerings be in it in the area of health, charities, finance or FMCG and whether it is across planning, media relations, social media, consumer experiences, digital stimulation or reputation management.

But we also recognise the media is only one route to market and that is why we focus on all stakeholders from teenagers and politicians through to all-important internal communications activity.

Lansons Live is our specialist digital and broadcast arm. Comprising a team of journalists, creatives, online specialists and account executives, they are here to help your business reach and influence stakeholders and to achieve the most effective and engaging forms of communications in fresh, exciting and imaginative ways.

Overview

There has been a marked shift in how we consume news. The internet continues to change everything and, alongside conventional broadcast, is now the method of choice to reach audiences both niche and mainstream. But unlike broadcast, online channels offer the chance to engage and converse, creating a truly two-way environment where reputations can be made and lost.

The growth of social media means every stakeholder can be a publisher with their own voice, influence and network. We believe you should be too by communicating direct and by being a consistent content producer – earning attention, stimulating conversations, attracting interest, winning advocates and deepening relationships.

From the full range of production services delivered from our in-house broadcast studio to online reputation management and from broadcast PR campaigns to media skills training, Lansons Live offers leading-edge technology with innovative, pioneering solutions carefully aligned to business development objectives.

For an increasing number of businesses what they do within their domestic base has implications internationally, whether it is forging relationships, exploiting new markets or addressing operational models in unfamiliar territories.

At Lansons we have developed a network of strategic partnerships around the world. We work with the leading independent agencies in 29 countries, 90 cities and five continents through our active membership of Public Relations Organisation International (PROI) - the world’s largest alliance of independent PR agencies.

On the international stage we service businesses of all sizes, we offer sector and local knowledge linked to proven media expertise and we can create and execute campaigns that are strategic as well as tactical. Experts in issues and crisis management we steer clients through the mix of operational, managerial and regulatory challenges and we can provide targeted stakeholder management across all relationships.

To discuss how we may be able to help you with an international PR campaign, please contact international@lansons.com