2010 themes, a brainstormer's guide…

X Factor watchers will know Simon Cowell's view that popstars have to be 'relevant' as well as talented to succeed. The same is true of marketing communications campaigns, the ones that work catch the spirit of the age and fly, those that don't, don't. So, what will be 'relevant' in 2010? writes Tony Langham, Chief Executive.

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For more information email tonyl@lansons.com

Facilitating debate amongst the asset management industry

If your business is asset management, you cannot have failed to see the headlines that point to 10 years plus of poor investment returns or the performance fees debate currently occupying many of the leading columnists' sections. Then there's speculation as to the future of the FSA, all of which has led to questions being raised about the role of the asset management industry, writes Ralph Jackson, Director.

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For more information email fspractice@lansons.com

Enhancing reputation through better alignment

In an increasingly converged asset management world, the strategic differentiation between investment sector becomes decreasingly relevant. This has significant reputational ramifications for every sector of the industry, as the perceived sins of one will undoubtedly impeach on the character of the others. Obviously, at an operational level, the differences between the type of investments made matter substantially, but from an industry perspective, the lines are blurring. David Masters, Associate Director, reports.

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Political honeymoons aren't what they used to be

One year into office, President Barack Obama's popularity rating is at an all-time low with some 41% of Americans strongly disapproving of his performance. Afghanistan, US health care reform, and over expectation have all played their part but, ultimately, political honeymoons just aren't what they used to be. Is it really only 12 months since the 'Yes we can' enthusiasm?

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For more information email corporateandpublicaffairs@lansons.com

Consumer power to the people

Fuelled by the internet's unequivocal impact on the way we now communicate and consume information, one of the biggest sea changes in consumer marketing is set to be the rise of 'democratic consumerism'. Having become used to information and communication being available on-demand and at our fingertips, consumers no longer expect information, and indeed choices, to be pushed upon them by advertisers and brands. Instead, we now demand to be at the heart of the decision-making process, pulling the information we want to use to us when we want it. Associate Director Sophie Lilley dissects the latest hot topic in consumer marketing.

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For more information email brandandconsumer@lansons.com

Social media wave set to thrive in 2010

Like a wave we've been watching approach the shore, 2010 will be the year when the tide of social media finally breaks over Brand Britain. Making landfall are customers in their thousands – all expecting to be heard and spoken to through these new communication channels. There was a time not so long ago when the only way to get something done was to write in. Now – as companies such as 02 on Twitter are demonstrating – customers can expect and receive instant attention, all in 140 characters or less, writes Christian Mahne, Head of Lansons Live.

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For more information email lansonslive@lansons.com