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Louise Ahuja talks to Gorkana on tackling both rumour and fact in the news

Tackling rumour and fact image

With the number of false news stories increasing, Lansons’ Director Louise Ahuja talks to Gorkana on how to tackle both rumour and fact in the news and the importance of being alive to the personalities and politics involved.

“The story broke in some detail, so at the point the journalist calls to alert you there is a need to engage with them to ascertain what they know and if it is the correct facts then best to go on the front foot.  This is when you need to plan in the moment, read the live situation and be willing to throw out the playbook to get the message across you want.”

Read full article:  http://www.gorkana.com/2017/03/so-theres-been-a-takeover-bid-prs-on-tackling-both-rumour-and-fact/