A new study conducted by Lansons and Opinium Research shows that consumers are increasingly turning to the media to make financial decisions. These findings have been published in PR Moment and are available to view online.
The report explores age groups, media sources and the different channels a consumer uses to make informed decisions on their finances. Results from the over-60 age group highlights that those in this age group are more likely to turn to the money section in newspapers and traditional print media for advice on financial decisions. The over-60 group also are more likely than other age groups to seek financial advice online.
You can view the full report online now at PR Moment: The media are the most trusted source of advice when making financial decisions, says latest research