Last night, Lansons won the award for ‘Agency of the Year’ at the 2014 Financial Services Forum’s Awards for Marketing Effectiveness, held at Guildhall, London. The agency was also commended for its work with leading price comparison website, MoneySuperMarket.com.
Lansons’ win for Agency of the Year comes as a result of strong revenue growth driven by a string of new accounts and the broadening of key disciplines, including employee engagement, crisis consultancy and corporate counsel. Furthermore Lansons extended its international reach, joining the Global Financial Communication Network, among other achievements.
Lansons work with MoneySuperMarket.com was commended in the PR category for the campaign “Your Home Is Your Castle? The Nation’s Burglary Postcodes 2014”. The campaign was the most successful media story for MoneySuperMarket.com to date, with media results indicating an increase of 1,056% on coverage generated by the same campaign in 2013.
Lansons Chief Executive, Tony Langham commented:
“The award for Agency of the Year comes at a significant time for Lansons; this year we celebrate a milestone anniversary having been in business for 25 years, launching in 1989. The award is therefore a welcome win, signifying not only our recent achievements but also the agency’s accomplishments over the past 25 years.
“Our strategy to convert from a traditional PR firm to one firmly focused on integrated consultancy, providing Advice, Ideas and Results has enabled us to secure some of the largest contracts in the financial sector, in turn delivering over 20% revenue growth. At the same time we’ve been able to secure our ‘Great Places to Work’ masters for being in the top 50 for now 10 years running. The opportunities for our teams are still growing and the anticipation of what we can achieve by pulling together in this direction is palpable.”
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