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Digital Account Director Michael White Talks About the Need to Use Emerging Tools and Technologies to Challenge Media Relations Briefs

Digital Account Director Michael White talks about the tools and technologies used by PR services today to deliver 21st century work and stay relevant in 2017. He goes on to say that “PR is more than media relations”, and he challenges us to use these emerging tools and technologies to challenge Media Relations briefs.

Read full article here: http://www.vuelio.com/uk/blog/dont-be-afraid-to-challenge-media-relations-briefs/