Running a successful pan European PR programme
from London

Image by .Martin
Running a successful pan European PR programme
from London


To increase awareness in key European markets of Vanguard’s products and ethos


Proactively introduce Vanguard spokespeople to journalists across key publications in target countries (France, Netherlands) and build an on-going dialogue

with media to promote Vanguard’s products and ethos, and position Vanguard as a leading voice in these markets.


Began schedule of proactive media meetings and phone briefings to introduce Vanguard’s European ambassadors to target journalists and opinion formers across French and Dutch financial media.

Invited journalists to Vanguard events such as ETF roadshows, and briefings around

European investment symposia to show commitment to local markets.

Communicated key messages such as promotion of Vanguard’s global ETF growth to European audiences in own- language press releases


A strong programme of proactive media meetings and briefings (16 in total for H2 2013), resulting in growing media relationships with target journalists and opinion formers in key areas.

Overwhelmingly positive, standout coverage in national

European and trade publications, including passionate endorsement from consumer champions.

Marked increase in reactive enquiries from local media directed to Vanguard spokespeople.


Day 1 - Good day - bad day

6 April 2010 BY Ben Abbotts
Though he looked a little wind swept stood outside County Hall, David Cameron’s first speech of the campaign exuded energy and enthusiasm in contrast to a somewhat funereal line up of Cabinet...
Read more

Day 4 - Good day - bad day

9 April 2010 BY Ben Abbotts
It was certainly a bad day for twittering Labour candidate Stuart Maclennan, the first casualty of the campaign. There will be more, of course, one way or another and media managers for all three...
Read more

Labour Party Conference: Ten things we have learnt

4 October 2012 BY Chris Bose
  Two years ago in Manchester Ed Miliband stood on stage as the freshly anointed Labour leader. Looking surprised and a little sheepish, many thought the Labour Party had picked the wrong brother....
Read more

Is the future of the fourth estate hidden behind a paywall?

2 April 2013 BY Andrew Smith
"We are witnessing the start of a new business model for the internet. The argument that information wants to be free is only said by those who want it for free." Rupert Murdoch, 2010 The idea that...
Read more

A view from Brussels

28 February 2014 BY Lansons International
  The European Parliament is in the final stages of its current term, with many issues yet to be resolved before the end of this session. As a  consequence of this Andrew Silverman, Lansons Head of...
Read more