Lansons

synhealth

CASE STUDY

SYNERGY HEALTH:

Positioning Synergy as the premier ‘in-sourcer’ to the NHS

Positioning Synergy as the premier ‘in-sourcer’ to the NHS

Challenge

To raise awareness of Synergy Health’s work within both Parliament and the health service

Advice

As a major private sector provider to the NHS, Synergy Health wanted to reposition itself within the health service as an ‘in-sourcer’ and partner of the health service, rather than simply a corporate, separate entity.

Lansons advised that to do this it was imperative that Synergy Health engaged proactively with politicians and NHS officials to showcase the work that it does and the promote the partnership it has with specific NHS Trusts.

Ideas

The engagement programme focused on inviting politicians from constituencies within which Synergy had a significant presence, in order to showcase the service it provides for the MPs’ constituents.

Alongside this in order to distinguish Synergy Health from other private providers, they’d need to be seen to offer the NHS something different. The outcome was a new ‘Concordat’ with the Health Service, designed to create stronger ties with public health officials and to position it as a trusted partner.

Results

The team at Synergy Health were able to meet with and discuss the impact of their work with the MPs, whose constituencies covered the client’s most important facilities. This helped to create awareness of the service that Synergy Health provides and led to George Howarth MP sponsoring a Synergy Health event in Parliament.

Lansons also secured press coverage of the MP visits in key regional publications in order to generate awareness of the client’s work amongst people in the local areas too.

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