Lansons

nabarro

NABARRO

Challenge

To create a PR campaign to launch the infrastructure group to the market.

Advice

Lansons were appointed by commercial law firm Nabarro to come up with a creative idea, and launch a thought leadership report, for their Infrastructure group. With our in- depth knowledge of the sector we helped create a unique report, we introduced them to research agency Opinium to develop a report – the Nabarro Global Infrastructure Index Report 2013 – which looked at the attractiveness to invest in infrastructure across 20 countries globally from the world regions, including Europe, the US, Asia, Australasia, the Middle East and Africa. This was the first report of its kind commissioned by Nabarro.

Ideas

Lansons worked with Nabarro to manage the whole process, from developing the ideas, and managing the research process, and creating summaries of the research to rolling out the research. In advance of the launch we arranged briefings with key infrastructure trade titles including Infrastructure Investor and Infrastructure Journal to create exciting about the upcoming report. For launch, Lansons developed two different press release angles, which from our experience would work best for their target press. We then targeted their key audiences through national, broadcast, online and trade publications, specifically infrastructure titles, planning and business correspondents in the UK, Europe and Asia. We also introduced them to the UKTI, for business opportunities and to make them aware of the research.

Results

On launch we spoke to key targets, issuing the releases alongside a link to the full report. We secured coverage in priority trade targets including Infrastructure Investor, Infra PPP and Building, and also secured a broadcast slot on CNBC for Matthew Jones, Head of Infrastructure at Nabarro, to discuss the report.

A number of tweets and conversations on LinkedIn from various interested parties engaged a social audience. It was also cited by Danny Alexander, chief secretary to the Treasury, when updating the nation about the National Infrastructure Plan 2013.