Launching the Nabarro Infrastructure Index

Launching the Nabarro Infrastructure Index


To create a PR campaign to launch the infrastructure group to the market.


Lansons were appointed by commercial law firm Nabarro to come up with a creative idea, and launch a thought leadership report, for their Infrastructure group. With our in- depth knowledge of the sector we helped create a unique report, we introduced them to research agency Opinium to develop a report –

the Nabarro Global Infrastructure Index Report 2013 – which looked at the attractiveness to invest in infrastructure across 20 countries globally from the world regions, including Europe, the US, Asia, Australasia, the Middle East and Africa. This was the first report of its kind commissioned by Nabarro.


Lansons worked with Nabarro to manage the whole process, from developing the ideas, and managing the research process, and creating summaries of the research to rolling out the research. In advance of the launch we arranged briefings with key infrastructure trade titles including Infrastructure Investor and Infrastructure Journal to create exciting about the upcoming report. For launch, Lansons developed two

different press release angles, which from our experience would work best for their target press. We then targeted their key audiences through national, broadcast, online and trade publications, specifically infrastructure titles, planning and business correspondents in the UK, Europe and Asia. We also introduced them to the UKTI, for business opportunities and to make them aware of the research.


On launch we spoke to key targets, issuing the releases alongside a link to the full report. We secured coverage in priority trade targets including Infrastructure Investor, Infra PPP and Building, and also secured a broadcast slot on CNBC for Matthew Jones, Head of Infrastructure at Nabarro, to discuss the report.

A number of tweets and conversations on LinkedIn from various interested parties engaged a social audience. It was also cited by Danny Alexander, chief secretary to the Treasury, when updating the nation about the National Infrastructure Plan 2013.


Democratic consumerism

8 October 2009 BY Vicky Perry
This week Asda announced plans to enable its extensive ‘shoppers’ panel’ of customers to have a say in which products are sold on its shelves, with the initiative receiving a warm welcome from...
Read more

A new start: The Future of Financial Services Conference

15 May 2013 BY Tony Langham
This year is a pivotal one for the financial services industry.  The new regulators ‘got to work’ last month and we are starting to see a real change of emphasis, in both the tone of voice and in...
Read more

Capitalism in crisis? Thoughts for Boardrooms in 2012

20 January 2012 BY Tony Langham
Last week, at the Financial Times’ pre-Davos seminar, US Ambassador Louis Susman stated that the key issue for the world in 2012 will be fairness. For the last two weeks, the FT itself touched on...
Read more