Lansons

moneysupermarket

CASE STUDY

MONEYSUPERMARKET.COM:

Maintaining pole position

Maintaining pole position

Challenge

Strengthen brand awareness for the UK’s leading price comparison site.

Advice

Reputation matters. Especially when you’re the UK’s favourite price comparison site. Since launch, our media programme has played a pivotal role in driving site traffic

and strengthening the brand’s position. So, to retain pole- position and champion the brand’s reputation, we created the ‘Saving Britain Money campaign’.

Ideas

Our ideas showcased our unrivalled sector knowledge. For this household brand, we anticipated trends and demonstrated insight to create a series of personal finance news stories – ones that reeled the media in and kept them hooked. We positioned

MoneySuperMarket.com as the credible voice on topical issues: savings rates, debt consolidation and energy bills. The results were impressive. Our team secured a calendar of interviews between high-profile media titles and expert spokespeople.

Results

90 million people visited MoneySuperMarket.com last year, an increase of 11% from the previous year. One of our recent news stories, commenting on the lack of high loan-to- value mortgages, achieved 28 standout pieces of news coverage alone.

But it’s not just a numbers game. The press coverage from this campaign achieved the brand awareness and depth of key message delivery needed to stay front-of-mind. Today, MoneySuperMarket.com remains the UK’s No.1 price comparison site.

“The Saving Britain Money campaign is all about generating a response, a call to action, and it delivers just that. Day in, day out, the Lansons team works with the national news, TV and radio media, to direct consumers to the site, at a fraction of the cost of advertising. We know that PR is fundamental to our ongoing success.”

Susannah Hardy, head of PR, MoneySuperMarket.com

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