Lansons

microgaming

CASE STUDY

MICROGAMING

Challenge

To position Microgaming as an industry leader in innovation and an insightful commentator on market issues.

Advice

Microgaming wanted to ensure it had the largest share of voice and positive sentiment in the media and social media.

Lansons advised on establishing a strong media relations programme; building and sustaining strong relationships with eGaming journalists to build and maintain the companies profile in target sector press.

Ideas

Over the past few years, Lansons has driven day to day communications activity for Microgaming via a range of initiatives. These activities include writing and gaining profile for Microgaming content, promoting new games and corporate launches, hospitality/events organisation and support, placed articles and profile interviews.

In addition Lansons has provided on going consultation on key industry issues such as regulated markets, the US online gambling arena, the business ramifications of the

e- gaming hub on the Isle of Man, ‘tax havens’ and CSR programmes; and has supplied the eGaming media with Microgaming’s comments on these matters.

We have also raised the profile of a range of Microgaming spokespeople from Board Directors to product heads – demonstrating their breadth of expertise and maintaining Microgaming’s profile as a thought leader.

Results

The result is that Microgaming is now the go-to for comment and opinion on industry issues and regulation, and news and launches from Microgaming are anticipated and very well covered by the media.

We have also raised the profile of a range of Microgaming spokespeople from Board Directors to product heads – demonstrating their breadth of expertise and maintaining Microgaming’s profile as a thought leader.

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