Lansons

experian

CASE STUDY

EXPERIAN:

Highlighting fraud trends in financial services

Image by Lotus Head
Highlighting fraud trends in financial services

Challenge

Develop a campaign to re-establish Experian as a major player within core Decision Analytics and as a key authority on fraud and ID trends.

Advice

Experian needed a captivating campaign to highlight Experian’s comprehensive service offering, its unrivalled data assets and analytical capabilities. Experian holds a vast amount of data, including quarterly fraud data.

We recommended tapping into this resource to create a targeted corporate B2B and B2C campaign aimed at raising awareness of Experian’s services and expertise.

Ideas

We advised Experian to develop the ‘Experian Quarterly Fraud Report’ utilising Experian’s quarterly fraud data to highlight fraud trends in financial services.  This enabled them to communicate the importance for financial services companies to employ sophisticated tools to prevent and detect fraud at point of application. 

This report was designed to tap into an issue which mattered to both businesses and consumers and was delivered to those audiences through national, broadcast and trade publications.

Results

The success of the campaign has resulted in consistent widespread national, broadcast and trade coverage each quarter and has enabled Experian to lead and influence industry debate in the identity and fraud space.

This has further been supported by placed articles and commentary in key features on the impact of fraud on the financial services, insurance, telcos, retail and gaming & online marketplaces.

Our insightful PR campaign has resulted in quarterly coverage across national, broadcast and trade media including BBC Radio 2, Financial Times, The Times, The Telegraph, The Independent, Daily Mail and The Guardian to name but a few.

RELATED NEWS

Capitalism in crisis? Thoughts for Boardrooms in 2012

20 January 2012 BY Tony Langham
Last week, at the Financial Times’ pre-Davos seminar, US Ambassador Louis Susman stated that the key issue for the world in 2012 will be fairness. For the last two weeks, the FT itself touched on...
Read more

Breaking the Mould

20 February 2013 BY Valentina Kristensen
On the eve of the 19th of February, the Financial Mail's 'Breaking the Mould Awards' celebrated companies that are doing the most to create a pipeline of future female leaders and we were delighted...
Read more

Client money to go

12 February 2010 BY Richard Hobbs
On 21 January the FSA issued a Dear CEO letter to intermediary firms authorised to hold client money as a further step in their programme to raise standards in the protection of client assets in the...
Read more