Highlighting fraud trends in financial services
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Broadcast PR & Content Creation
Institutional Financial Services
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Develop a campaign to re-establish Experian as a major player within core Decision Analytics and as a key authority on fraud and ID trends.
Experian needed a captivating campaign to highlight Experian’s comprehensive service offering, its unrivalled data assets and analytical capabilities. Experian holds a vast amount of data, including quarterly fraud data.
We recommended tapping into this resource to create a targeted corporate B2B and B2C campaign aimed at raising awareness of Experian’s services and expertise.
We advised Experian to develop the ‘Experian Quarterly Fraud Report’ utilising Experian’s quarterly fraud data to highlight fraud trends in financial services. This enabled them to communicate the importance for financial services companies to employ sophisticated tools to prevent and detect fraud at point of application.
This report was designed to tap into an issue which mattered to both businesses and consumers and was delivered to those audiences through national, broadcast and trade publications.
The success of the campaign has resulted in consistent widespread national, broadcast and trade coverage each quarter and has enabled Experian to lead and influence industry debate in the identity and fraud space.
This has further been supported by placed articles and commentary in key features on the impact of fraud on the financial services, insurance, telcos, retail and gaming & online marketplaces.
Our insightful PR campaign has resulted in quarterly coverage across national, broadcast and trade media including BBC Radio 2, Financial Times, The Times, The Telegraph, The Independent, Daily Mail and The Guardian to name but a few.