Case Study
USwitch Sale

Campaign Objective:

• To create and execute a PR exit strategy for the sale to reinforce uSwitch.com’s brand and financial strength

Method:

• To emphasise uSwitch.com’s role as a leading commentator in the telephony, homes services (including utilities) and personal finance markets by focusing on the company’s growth
• To highlight that the sale was the largest publicly disclosed transaction involving a private consumer-focused website in the UK.

• Positive coverage in every national newspaper focusing on uSwitch.com’s success
• Leveraging increased media attention and profile for consumer champion cause