Case Study

Raising the profile for Société Générale Securities Services (SGSS.)

Campaign Objectives:

• To design and manage a programme that demonstrated SGSS’s strengths and presence, both in the services it offers and the strategy and approach it is taking to the business.
• To raise SFSS's profile as a key provider of securities services.

• To develop a strategic contact programme with key journalists, either face to face or by phone, ensuring journalists are familiar with the services SGSS offers and its strategy and strengths.
• Ensure that SGSS is included in every piece of coverage where it is relevant test.
• Take advantage of individual news announcements to put across SGSS’s European strategy and presence .

Result:

• SGSS has increased its presence in key publications which target its audience and is now gaining profile as a key European in the securities services business.