Case Study
Lansons Public Affairs work for Dell

Campaign Objective:

• To enable our client, Dell, to understand and influence the UK public sector IT procurement processes.

Method:

•  Political intelligence to
  a) Understand the political temperature on key areas of concern.
  b)  Assess who to influence should the need arise.
•  A political audit of opinion.  We undertook a focused analysis among UK IT influencers to help shape the influencing programme.
• A political roundtable discussion involving key opinion formers and influencers.

Result: 

• Improvements in Dells internal processes.
• Increased awareness politically of Dells market capabilities for the UK public sector.