Case Study

• To ensure coverage of the proposed merger between The Alliance Trust and 2nd Alliance Trust

• Campaign of news releases, interviews and updates to keep the story moving forward and to keep the media informed of developments.
• Careful news management to ensure that whilst the story gained widespread attention coverage was on message and carefully controlled

Result:

• The merger deal won overwhelming support from the media, with favorable editorials in all the major national and Scottish business pages.
• The merger was successful with the vote showing overwhelming support for the proposals from private shareholders.