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Broadcast PR & Content Creation
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Create an attention-grabbing PR programme to raise the profile of Baker Tilly.
An effective way of profile building for any company is to focus on the broadcast media and by making a few key spokespeople the public face of the company. We recommended that Baker Tilly differentiate
themselves from their competitors by undertaking a hard-hitting programme targeting this media, positioning Baker Tilly as expert, knowledgeable and engaging thought leaders.
We identified and established expert spokespeople within Baker Tilly to comment on hot topics within the economy, corporate finance trends, legislation and SMEs. We created a bank of broadcast-led news angles
utilizing research and stories created together with Baker Tilly. We then avidly monitored the broadcast media to ensure we exploited any reactive commentary opportunities.
Our Baker Tilly spokespeople became hot property to broadcast journalists and we were able to steer the news agenda with tailored comment on a number of economic and business issues.
Our impactful PR programme resulted in regular coverage on BBC News, Sky News, Jeff Randall Live, BBC Radio 5 Live, BBC Radio 2 and ITV News, to name but a few.
Our impactful PR programme has resulted in regular coverage on BBC News, Sky News, Jeff Randall Live, BBC Radio 5 Live, BBC Radio 2 and ITV News, to name but a few.