Identify improvements in collaboration, communications infrastructure and governance.
CASE STUDYBack to Case Studies
EXPERTISEChange & Employee Engagement
SECTORSInstitutional Financial Services
+44 (0) 20 7294 3614
Assess how the respective operating companies worked together within AXA UK, and identify improvements in collaboration, communications infrastructure and governance.
We developed a set of strategic recommendations based on a comprehensive audit which incorporated a review of existing research, 8 focus groups across key sites (and across roles/departments within the business) as well as interviews with key stakeholders. We identified that there was significant lack of understanding about what AXA UK stood for and indeed how it was structured.
A key element of creating a greater emotional connection was to develop a more compelling corporate narrative. We recommended involving employees from across the Operating Companies in the creation of this narrative.At the same time we worked with colleagues across the business to establish a community of communicators.
The development of a stronger story for AXA UK has helped engender a greater understanding, and perhaps even pride in the business.
The establishment of the community of communicators has ensured that there is a better connection between the corporate centre and those on the ground in the Operating Companies.