Lansons

AIC

CASE STUDY

AIC

Raising brand awareness through social media

Raising brand awareness through social media

Challenge

To increase website traffic, particularly to the AIC’s material on pensions and build the firm’s profile within social media channels

Advice

Through a strategic social media marketing campaign, increase Twitter following and build a corporate LinkedIn presence to raise awareness of the AIC, the trade body for closed-ended investment companies, in the pension freedom debate.

Increase follower numbers, impressions and engagement with retail investors and IFAs.

Build and grow the LinkedIn profile and community.

Ideas

Lansons conducted a comprehensive digital audit to analyse the AIC’s competitor landscape, to establish what IFAs are saying on social media, where they are saying it and how the AIC can best reach key target audiences and become part of the on-going pensions debate.

The audit informed a comprehensive report on the digital landscape, the strategy, recommendations, implementation, considerations and planning stages for engagement activity via social media channels.

 

Results

The establishment of a LinkedIn company page to post content, capitalise on employee and member networks and a sharp increase in Twitter followers (254% in the first 2-months). 

Engagement continues to rise and social media traffic now accounts for over 10% of overall website visits.

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