Lansons

Rebecca Mayo

A corporate communications consultant with over 15 years’ experience, Rebecca began her career delivering strategic media relations programmes for retail financial services brands and internet based businesses.  Today she advises clients from the public, private and not-for-profit sectors, working on a wide range of business issues, from complex corporate communications through to high profile brand building campaigns. It’s this experience that underpins her view that the best ideas and strategic advice come from taking an integrated approach.

Experience and expertise:

  • Leadership communications, corporate storytelling and message development
  • Brand building and positioning for market leaders and rapidly growing companies
  • Communications strategy, linking business goals with clear and effective plans
  • Advising organisations through periods of change, transformation or intense scrutiny
  • Issues and crisis management
  • Integrating PR, public affairs and CSR programmes to deliver valuable business results
  • Launching new businesses, brands, products and services
  • Strategic media relations, social media strategy, content marketing and campaigning.

Over the last decade Rebecca has been responsible for many sector-leading and award-winning campaigns, including: the launch of Metro Bank, Britain’s first new high street bank in over 100 years; the five year market-leading thought leadership programme for life and pensions giant Scottish Widows;  the re-positioning and re-launching of Asda Money; the launch and decade long consumer champion programme for MoneySuperMarket; the integrated PR and PA campaign for the Employers Network for Equality and Inclusion; and the decade long corporate and retail programme for Invesco Perpetual, including the recent departure of its star fund manager Neil Woodford.

Rebecca also has significant experience managing corporate issues ranging from FSA fines, non-compliant marketing communications, mis-selling, mergers and acquisitions, exiting markets, complex pricing strategies, difficult underwriting decisions and Treating Customers Fairly, as well as advising companies, leadership teams and individuals caught in the cross fire of political or regulatory debates.

Client experience includes: Asda Money, Citibank, Churchill, Barclays, Diamond, Direct Line, Direct.gov, Egg, the Employers Network of Equality and Inclusion (ENEI), Experian, Hargreaves Lansdown, HIFX, Invesco Perpetual, Metro Bank, MoneySuperMarket, M&G, MBNA, Privilege Insurance, RBC Private Banking, RBS Insurance, Scottish Widows, The Share Centre and vouchercodes.co.uk.

Key skills: Strategic communications; corporate communications; reputation management; corporate story telling; corporate positioning and message development; issues and crisis management; brand building; marketing and digital communications; thought leadership; media relations; social media; content marketing; and stakeholder engagement.