As a digital consultant, Pete focuses on providing strategic direction and solutions that help brands communicate with their customers online. He takes pride in getting to know his clients, understanding their objectives and building personalised campaigns that can be measured and engage key audiences.
He’s now a project lead on a variety of clients at Lansons, from Allianz Global Investors to a number of FinTech start-ups. His cross- sector experience has led him to work on a variety of B2C and B2B projects, including social media gamification to training and reporting. His eight years of working in the industry and MSc Business Management has allowed him to combine his social media experience with traditional communications and marketing.