Lansons

Laura Hastings

Laura is joint managing director and partner. She has advised across corporate, consumer and b2b briefs running integrated communication programmes spanning corporate narrative to stakeholder engagement.

Her recent clients have included the Co-operative Bank where she has been advising the new management team and the wider business across external and internal audiences on navigating the numerous issues the organisation has had to face over the past 15 months. She has directed the team through the cycle of the Bank’s financial calendar, through the Recapitalisation Plan and the subsequent implementation of their plan to turn the business around.

She has also recently worked with the Post Office as they embark on their expansion into financial services, Fidelity International, Experian, PayPal and Moneysupermarket, the leading price comparison site. With over 20 years experience of working with financial services organisations, Laura has a wide range of experience in the sector advising on corporate positioning and brand programmes, managing crisis communications and change management issues as well as launching and running PR programmes across the retail, institutional and b2b space.