Lansons

Anna Schirmer

Anna directs a variety of accounts, focusing on corporate positioning and stakeholder engagement programmes for companies such as Royal London, JP Morgan and Unbiased.co.uk. Since starting at Lansons in 2005 Anna has since been instrumental in building the consumer and trade profile of Unbiased.co.uk, the consumer facing site of IFA Promotion. Anna also worked with the Payments Council on devising and executing consumer education campaign on modern payment methods, including building an online hub, looking after content and media strategy.

Anna has extensive retail savings and investment experience, having launched Kaupthing Edge into the UK savings market and helping the company navigate the Icelandic savings crisis and consumer concerns over the safety of their deposits. Anna also led the team announcing newly granted deposit taking permissions for execution-only sharedealing service Selftrade, resulting in a change in FSCS protection for deposit holders.

Anna has also worked with major brands and companies such as Tesco, JP Morgan, Fidelity and MBNA. She is currently providing crisis support to a variety of clients, ranging from regulatory to customers services and product related issues.

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