A year of the Lansons Live studio
With apologies to Jane Austen, it is a truth universally acknowledged that a politician in possession of a seat in election year must be in want of publicity. No surprise then that we have seen the great and the good pass through the Lansons Live studio in its first year of operation. Yvette Cooper, Mark Hoban, Jeremy Browne to name but three. Some on the way up… some on the way down in the House of Commons and talking of houses, we’ve even had Sarah Beeny too. All for the simple reason that digital means are now the best way to directly reach the electorate. Not that Sarah Beeny, as Princess of Property, needs electing to anything… The internet has now got past its awkward child stage. I read on a recent BBC news article that the peak age for telling lies was nine years old. Given that we now trust financial services provider websites as much as we trust newspapers I have to presume that at the very least we have become much more discerning about what we read online and from which sources. There are still untruths out there but with wider public scrutiny and the fast response of crowds online those falsehoods can’t persist for too long. So this throws down a gauntlet for brands. It’s no longer the wild west out there. The engagement activities we do from the studio – the webcasts, radio days, video films and such – all go out through respected channels. In the last year the online arms of newspaper groups have got used to our calls offering them content for their pages. By all accounts what they get from us is a welcome quality addition to their pages. “We are already High Definition … now it’s time to turn our attention to some of the broader business issues out there.” Nothing stands still online, so while our first year of studio operations was about establishing our production credentials with clients and journalists, the second is about broadening our service offering. We are already High Definition (saw that coming) and have a post production suite for effects work now it’s time to turn our attention to some of the broader business issues out there. “This year we will be rolling out a package to help financial services companies prepare for the Retail Distribution Review” This year we will be rolling out a package to help financial services companies prepare for the Retail Distribution Review – a series of internal and external communications units covering all the key elements that need to be disseminated through companies and networks before 2013. We have also created a similar package for professional services firms around the Legal Services Act. So, as we head into summer spare a thought for our production team – busying themselves in our sound proofed air conditioned basement studio bringing your stories direct to the audience. No tans for them if you keep us as busy next year as you have done this.
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